Open to opportunities

Tamara Mujica Londoño

@tamaramujicalondoo

Message

I build research-driven brand narratives, campaigns, and copy across global markets.

Colombia

Message

What I'm looking for

I'm looking to shape research-driven brand strategy and storytelling, partnering with marketing and creative teams to turn business priorities and audience insights into consistent campaigns, concepts and creative direction.

I've shaped Colombia's Country Brand storytelling at ProColombia, developing creative strategies, campaigns, copy and activations for Tourism, Exports, Foreign Investment and internal communications across the Americas, Europe, Asia and Africa.

Previously, I co-led a 12-person creative team at Ad Orange for EPSON across Brazil, Argentina, Peru and the United States, and developed integrated work for ProColombia, Avianca, Nutresa and Avon at Sancho BBDO. My work moves from research, data and audience insights to a central concept and clear creative direction.

I've also led creative teams at Equilibrio Agency and worked across digital, social, websites, interactive experiences, phygital activations and events. I believe strong brands are built around one strategic narrative, with every message and touchpoint reinforcing it.

Experience

Work history, roles, and key accomplishments

Creative Consultant / In-house Creative Copywriter

ProColombia

Jun 2019 - Jun 2026 (7 years)

Developed creative strategies, campaigns, concepts, copy and activations across ATL, BTL, digital and fairs for ProColombia's Country Brand, Tourism, Exports, Foreign Investment and internal communications. Connected the marketing team with external agencies and provided creative direction from concept through execution.

Creative Strategy Copywriting Campaign Development ATL BTLS Digital Marketing Creative Direction Agency Management

Creative Director

AD Orange

May 2018 - May 2019 (1 year)

Co-led a 12-person creative team, developing creative strategies, concepts, campaigns and copy for EPSON across Brazil, Argentina, Peru and the United States for B2B and B2C audiences. Improved creative workflows, collaboration and delivery across Account, Digital and production teams.

Creative Direction Team Leadership Campaign Development Copywriting B2B B2C Digital Marketing

Senior Creative Copywriter & Proofreader

Sancho BBDO

Jul 2014 - May 2018 (3 years 10 months)

Developed creative strategies, concepts and integrated campaigns for ProColombia, Avianca, Nutresa and Avon across ATL, BTL, digital and fairs. Developed campaign copy, scripts, activations and editorial content, including Spanish-English translation and proofreading.

Creative Strategy Copywriting Proofreading Translation ATL BTLS Digital Marketing Campaign Development

Creative Director

Equilibrio Agency

Oct 2012 - May 2014 (1 year 7 months)

Led a creative team of six copywriters and designers, developing creative strategies, concepts and copy across digital campaigns, social media, websites, interactive experiences, phygital activations and events for clients including Digitel, Club Pomar, Oreo, Lipton Ice Tea and Alimentos Polar.

Creative Direction Team Leadership Copywriting Digital Campaigns Social Media Interactive Design Event Marketing

Education

Degrees, certifications, and relevant coursework

Universidad de Salamanca

Certificate, Digital Literature & Creative Writing

2024 - 2024

Completed a certificate in Digital Literature and Creative Writing with Artificial Intelligence, exploring the intersection of technology and creative writing.