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Suzy Chong

@suzychong

Controller at Wellnew Inc. building finance operations for Choolip and Bodyfriend across US and Korea.

At Wellnew Inc., I built accounting and financial infrastructure from the ground up to support US and Korea operations, including scalable systems, processes, approval workflows, and internal controls.

I lead accounting and finance for the CPG and ecommerce brand portfolio, including Choolip and Bodyfriend. My work covers inventory accounting, COGS, gross margin, and multichannel revenue flows.

At Provident Financial Management, I led day-to-day accounting operations and directed close processes. I also managed and mentored accounting staff and implemented process improvements that increased operating efficiency and strengthened financial controls.

At YMU Group, I owned month-end reporting and analysis and maintained forecasts and financial models. I applied ASC 606 revenue recognition guidance to influencer marketing campaigns, brand partnerships, and talent management agreements.

Experience

Work history, roles, and key accomplishments

Current

Controller

Current

Wellnew Inc.

Jan 2026 - Present (8 months)

Built Wellnew's accounting and financial infrastructure from the ground up, implementing scalable systems, processes, approval workflows, and internal controls to support US and Korea operations. Lead accounting and finance for Wellnew's CPG and ecommerce brand portfolio, including Choolip and Bodyfriend.

Accounting Financial Reporting Budgeting Forecasting Cash Flow Internal Controls Inventory Accounting COGS Intercompany Accounting Month End Closing Quickbooks Online Excel

Controller

Provident Financial Management

Jun 2023 - Mar 2025 (1 year 9 months)

Led day to day accounting operations, including accounts payable, accounts receivable, cash management, general ledger activity, and account reviews across client accounts. Directed monthly, mid year, and year end close processes, supporting accurate and timely financial reporting.

Accounting Accounts Payable Accounts Receivable Cash Management General Ledger Accountant Financial Reporting Month End Closing Process Improvement Excel

Accounting Manager

YMU Group

Dec 2021 - Jun 2023 (1 year 6 months)

Owned month end reporting and analysis, preparing financial packages and commentary for senior leadership and the US Finance Director. Partnered with business unit leaders to analyze P&L and balance sheet performance against budgets and financial targets.