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Sunmbal Wasif

@sunmbalwasif

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Social Media Manager at MinUmar, shaping Instagram content strategies and tracking engagement to grow visibility.

United Arab Emirates

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At MinUmar, I developed and implemented Instagram content strategies to enhance engagement and visibility. I also analyzed engagement metrics and customer interaction trends to identify opportunities for digital campaigns and community building.

At NURE LLC, I managed the CEO’s day-to-day tasks, communications, and scheduling, and developed and executed PR and advertising campaigns. I also coordinated media relations, promotional content, events, and campaign reporting.

At Living Path, I researched real estate prices, demand, supply, and market trends, then prepared reports and data-driven insights. Earlier, as a Public Relations Officer at SOAR Education Pvt.Ltd, I supported school communications, media coverage, and event campaigns.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

MinUmar

Jan 2019 - Present (7 years 10 months)

Managed brand interactions on Instagram by developing content strategies to enhance engagement and visibility. Analyzed engagement metrics and maintained daily activity reports to track performance.

Social Media Management Instagram Content Strategy Engagement Analysis Digital Campaigns Community Building Reporting Order Monitoring

Virtual Assistance/Public Relations And Advertising Manager

NURE LLC

Jul 2025 - Jul 2026 (1 year)

Managed CEO's day-to-day tasks, including calendar management, email and CRM handling, travel arrangements, and meeting minutes. Developed and executed PR and advertising campaigns, managed media relations, and coordinated promotional events.

Virtual Assistant Client Handling Calendar Management Email Management LinkedIn Marketing and CRM Travel Coordination Presentation Preparation Meeting Minutes Labor Time Sheet Monitoring PR Campaigns Advertising Media Relations Event Planning Budget Management Brand Reputation Crisis Communications

Research Analyst

Living Path

Sep 2022 - Aug 2023 (11 months)

Conducted market research on property prices, demand, and trends, and analyzed real estate data to identify investment opportunities. Prepared market reports and provided research support for sales and marketing activities.

Market Research Data Analysis Real Estate Competitive Analysis Report Preparation Presentation Skills Data Driven Insights Database Management Economic Trends Decision Support

Public Relations Officer

SOAR Education Pvt.Ltd

Feb 2021 - Jan 2022 (11 months)

Managed the school's public image and reputation, maintaining relationships with parents, media, and the community. Prepared press releases and promotional content, and coordinated school events and media coverage.

Public Relations Reputation Management Media Relations Press Releases Social Media Management Event Coordination Communication Skills Crisis Communications