At The Trade Desk, I led engineering work to integrate third-party attention metrics into the real-time bidding and measurement stack. I re-architected ad creative tagging into a configurable framework for future integrations, with zero regression to existing traffic.
Earlier at The Trade Desk, I built a China-specific ad-serving approval workflow and worked on platform stability and ad measurement. Across trading and fund management systems at CMC Markets, Maple-Brown Abbott, NYSE Euronext, and Credit Suisse, I developed .NET applications, including a fault-tolerant SWIFT settlement workflow that reduced accounting team overhead.
