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sumit pradhanSP
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sumit pradhan

@sumitpradhan

I build paid digital campaigns that drive app installs, signups, and cost-effective user acquisition.

Nepal
Message

What I'm looking for

I'm looking to build and optimize paid digital campaigns that generate qualified leads, strengthen brand awareness, drive conversions, and deliver measurable user-acquisition outcomes.

At F1Soft International, I develop digital marketing strategies across business verticals and lead paid acquisition campaigns for products including OrangeNXT and JumJum. I delivered 100,000 OrangeNXT app installs in three months at a $0.05 CPI and drove 10,000 account signups within two months.

I've managed SEO, SEM, social media, Google Ads, Facebook, Viber, analytics, and campaign reporting across F1Soft, Feat International, Makalu Holidays, and freelance work. I enjoy turning campaign data into targeted optimizations that build brand awareness, generate qualified leads, and improve conversions.

Experience

Work history, roles, and key accomplishments

F1Soft International Pvt. Ltd. logoFL
Current

Digital Marketing Assistant

Jan 2023 - Present (3 years 8 months)

-Collaborated with various verticals within F1Soft International to develop and implement
comprehensive
-Digital marketing strategies that drive growth and achieve business objectives.
-Developing and executing comprehensive digital marketing plans.
-Managing social media presence and engagement.
-Implementing SEO and SEM strategies.
-Analyzing campaign performance and providing insights.

Resu

Feat International Pvt. Ltd logoFL

Junior Digital Marketing Assistant

Mar 2021 - Dec 2022 (1 year 9 months)

-Set up, manage, and optimize campaigns on Facebook, Google Ads, and Viber that can generate a positive ROI.
-Set up accounts in Google Ads, Google Analytics, and Facebook Business Suite.
-Provide analysis, trends, insights, and strategic recommendations on Facebook and Google ads.
-Planning and executing digital media campaigns (e.g., pay-per-click search engine marketing, paid
inclusion, and o

Makalu Holidays logoMH

Digital Marketing Executive

Jan 2020 - Mar 2021 (1 year 2 months)

-Create marketing campaigns and strategy for the growth and development of the company
-Quality backlink creation of profile and widen the brand name of the company
-Handle all social media profiles and widen the brand name of the company
-Content creation along with keyword strategisation and research

Kritya Hub logoKH

Digital Marketing Intern

Dec 2019 - Jan 2020 (1 month)

On Page SEO & Off Page SEO
Social Media Marketing

Broadway Infosys Nepal logoBN

SEO and Digital Marketing Training

Apr 2019 - May 2019 (1 month)

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing
Web Analytics & Conversion Rate Optimization

Education

Degrees, certifications, and relevant coursework

SM

South Asian Institute of Management

Bachelor of Business Administration, Business Administration and Management

2013 - 2017

Pursued a Bachelor of Business Administration with a focus on Business Administration and Management.

SM

South Asian Institute of Management

Bachelor of Business Administration - BBA, Business Administration and Management

2013 - 2017

PA

Prasadi Academy

higher educational secondary board, Business/Commerce

2011 - 2012

PA

Prasadi Academy

Higher Secondary Education, Business/Commerce

2011 - 2012

Completed higher secondary education with a focus on Business and Commerce.

FS

Future Stars High School

School Leaving Certificate

2007 - 2010

Tech stack

Software and tools used professionally

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