At AdElement, I own monetization and optimization products for an SSP handling billions of bid requests a day. I use SQL, Athena, and Redshift to find revenue loss and ship fixes with engineering, data science, and partner teams.
I led product for an ML traffic shaping system that replaced fixed QPS limits. It cut QPS and infrastructure cost by 24% with no loss of revenue, and is now live across all demand partners.
I also designed and shipped an AI operations agent that identifies daily net revenue drops, checks likely causes across supply, demand, request quality, and pricing, and presents evidence for a human-approved fix. Other AdElement work includes multiformat monetization, ad stitching, EID enrichment, and dynamic margin optimization.
At Tvissa, I took a direct-to-consumer luxury platform from zero to launch and added CRM order tracking and customer feedback, growing repeat visits 2.5x in the first month. At Amazon MX Player, I launched an in-house ad server, built a CDP, and deployed an OpenRTB engine with header bidding.
