SBSruthi Balasubramanian
@sruthibalasubramania
Goal-oriented digital marketer specializing in lead generation, SEO, and growth-driven outreach.
IndiaWhat I'm looking for
I am a results-driven digital marketer and business development professional with experience driving inbound leads and brand growth through SEO, LinkedIn outreach, email marketing, paid campaigns, and growth-hacking tactics. I build Ideal Customer Profiles, execute targeted outreach, and collaborate with cross-functional teams to deliver measurable ROI and optimized campaign performance.
Across roles at Amnet Systems and Vanan Online Services, I developed and managed lead pipelines, performed competitor and market research, optimized on-page SEO, and built dashboards to track campaign effectiveness. I combine analytical rigor with creative problem-solving to scale acquisition and improve conversion rates.
Experience
Work history, roles, and key accomplishments
Business Development Executive
Amnet Systems Pvt Limited
May 2020 - May 2024 (4 years)
Managed digital lead generation via LinkedIn, email, growth-hacking and paid campaigns, improving inbound pipeline and client engagement. Coordinated SEO, Google Ads and social media efforts and monitored campaign analytics to optimize performance.
Lead Generation Executive
Vanan Online Services
Feb 2018 - May 2020 (2 years 3 months)
Generated qualified leads through LinkedIn engagement, email campaigns and landing pages by building ICP-based prospect lists and conducting market research to improve lead quality and conversion rates.
SEO Executive
Vanan Online Services
Feb 2017 - Sep 2017 (7 months)
Performed on-page SEO including keyword research, meta optimization, audits and performance improvements to increase organic visibility and page speed; collaborated with writers and developers on SEO fixes.
Education
Degrees, certifications, and relevant coursework
Prince Shri Venkateshwara Padmavathy Engineering College
Bachelor of Engineering, Civil Engineering
2012 - 2016
Completed a Bachelor of Engineering in Civil Engineering from 2012 to 2016.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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