Spurthy User

I develop campaign concepts, audience-led messaging, digital content, and brand experiences that make people stop and pay attention.

For Khau Gully, I built a rotation-based experiential street-food concept with city-specific menus designed to recreate offline discovery amid algorithm-driven consumption. I designed a teaser-led campaign with limited drops and partial reveals, alongside the brand identity, customer journey, and digital touchpoints.

As a Communications Intern at Akhila Karnataka Prani Daya Sangha, I created written and visual outreach content for digital campaigns. I also contributed campaign messaging to a formal report submitted to the Prime Minister’s Office and collaborated across teams around audience engagement goals.

I bring research into creative work through consumer insights, competitor research, trend analysis, and a bibliometric study of population genetics research trends from 1990–2025. I’m especially interested in the intersection of strategy, copy, AI-assisted creative production, and performance marketing.