At Jack in the Box Worldwide, I developed social media concepts and monthly content calendars for Kotak Mahindra Prime, then wrote copy for loan and festive campaigns. From July to September 2026, its Instagram followers grew from 10,333 to 11,255, while its engagement rate rose from 2.91% to 3.85%.
For Nicosure, I created social content, campaign concepts, SEO blogs, and newsletters supporting tobacco cessation communication. I also wrote e-commerce copy for Hindustan Unilever brands across multiple platforms and worked on B2B case studies for Amazon Ads’ global LinkedIn account.
At BackBenchers Education, I created social media content and appeared on camera in company videos. I wrote admissions essays and scholarship supplements for UG and PG applicants, and led and mentored more than five writers.
At Pocket FM, I wrote scripts, developed characters and storylines, and translated stories from English to Hindi. I also supported content creation and client communication at Beleza Design Co.
