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Sophia Yocum

@sophiayocum

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Creative Public Relations graduate passionate about digital strategy and storytelling.

United States

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to innovative marketing strategies and grow professionally.

I am a dedicated Public Relations graduate with a strong foundation in social media management, content creation, and customer engagement. My hands-on experience includes running social media accounts for various organizations, where I have successfully crafted engaging content and fostered community interaction. I thrive in dynamic environments where I can apply my creativity and strategic thinking to drive brand awareness and customer loyalty.

Throughout my career, I have been recognized for my ability to connect with diverse audiences through storytelling and innovative digital strategies. My internships at Highmark Health and Higher Information Group allowed me to develop marketing plans and create impactful social media content, further honing my skills in digital communication. I am eager to bring my fresh ideas and strong work ethic to a team that values creativity and collaboration.

Experience

Work history, roles, and key accomplishments

Current

Teacher

Current

Evolving Dance Company

Jul 2024 - Present (1 year)

Taught various dance styles including ballet, jazz, contemporary, acro, and tricks to diverse age groups and skill levels. Choreographed routines for the competition team.

Ballet Contemporary Dance Instruction Competition Team Training

Current

Sales

Current

The Dancer’s Pointe

Oct 2024 - Present (9 months)

Managed all social media accounts and website for the company. Processed customer transactions efficiently using a POS system and maintained stock displays.

Instagram TikTok LinkedIn YouTube Customer Service

Teacher

The Studio

Jun 2024 - Jun 2025 (1 year)

Instructed contemporary, jazz technique, and jazz funk classes. Developed and choreographed routines for the competition team.

Contemporary Dance Jazz Funk Dance Instruction

Teacher, Competition Company Co-Director

Frances Mohler Dance

Sep 2021 - Mar 2024 (2 years 6 months)

Taught various dance styles including ballet, tap, jazz, hip-hop, and musical theater to a wide range of ages and levels. Choreographed for the competition company.

Ballet Tap Musical Theater Dance Instruction Competition Training

Summer Intern

Higher Information Group

Jun 2022 - Aug 2022 (2 months)

Wrote engaging blog posts and developed creative social media content ideas. Conducted research on various topics to support client projects.

Research Content Strategy Digital Marketing

Front End

Target

Sep 2021 - Mar 2022 (6 months)

Assisted customers with their needs and processed transactions efficiently. Operated the register and provided support at the front end.

Customer Service Sales Support Problem Solving

Summer Intern

Highmark Health

May 2021 - Aug 2021 (3 months)

Developed a comprehensive marketing plan and implemented process improvements. Conducted meetings and utilized Excel for data management.

Marketing Planning Process Improvement Microsoft Excel Data Analysis Project Management

Intern

Frances Mohler Dance

Nov 2019 - Nov 2019 (0 months)

Provided assistance as a teaching assistant and managed social media content. Performed various administrative tasks to support daily operations.

Social Media Management Content Creation Administrative Support Communication

Education

Degrees, certifications, and relevant coursework

Point Park University

Bachelor of Arts, Public Relations, Advertising and Social Media

Completed a Bachelor of Arts in Public Relations, Advertising, and Social Media. Gained hands-on experience in social media management, content creation, and customer engagement. Developed skills in storytelling and digital strategy.