Open to opportunities

Soner Boyraz

@sonerboyraz

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Creative Director with 15+ years driving fashion campaigns, editorials, and AI-native production workflows.

Turkey

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What I'm looking for

I’m looking to lead premium fashion creative and production—especially AI-native workflows—where I can blend styling, direction, and generative tools to deliver campaigns, films, and brand-ready visuals.

I’m a Fashion Creative Director with 15+ years of experience leading campaigns, editorials, and commercial productions—from concept to final delivery. Over the last two years, I’ve specialized in AI-native production workflows, combining creative direction, styling, and generative AI to create premium fashion campaigns, e-commerce imagery, still life visuals, AI advertising content, and fashion films.

In my current role as AI Creative Director (THIS NEVER HAPPENED), I direct AI-native fashion campaigns and produce AI-powered commercial imagery, fashion films, and advertising videos for fashion brands. I also built end-to-end AI production pipelines using Nano Banana, Seedance, Kling, and GPT Image, blending traditional creative direction with AI-driven video and image production.

Experience

Work history, roles, and key accomplishments

Current

AI Creative Director

Current

This Never Happened

Jan 2023 - Present (3 years 6 months)

Directed AI-native fashion campaigns from concept to final delivery, producing AI-powered commercial imagery and fashion film/advertising video content. Built end-to-end AI production workflows for premium fashion campaign output.

Creative Direction Generative AI AI Content Production AI Video Production Nano Banana Seedance Kling Fashion Films Social Media Content

Current

Creative Director

Current

Pineapple Creative

Jan 2019 - Present (7 years 6 months)

Led art direction for fashion productions, including set design, creative concepts, and styling coordination. Conducted fashion market and trend research and consulted with clients to ensure photoshoots met brand needs.

Art Direction Set Design Creative Conception Fashion Styling Trend Research Client Consultation Campaign Development

Creative Director

September

Jan 2021 - Jan 2022 (1 year)

Developed creative concepts for fashion editorials, styling, and set design in collaboration with photographers and clients. Created trend-forward looks and set designs aligned with brand vision.

Editorial Direction Fashion Editorial Styling Set Design Visual Storytelling Creative Strategy Trend Forward Creative

Fashion Editor

Touche Prive

Jan 2017 - Jan 2019 (2 years)

Developed visual marketing strategies for online platforms and managed brand identity across social media. Designed sets and coordinated outfits and accessories for commercial production.

Set Design Visual Marketing Brand Identity Social Media Management Fashion Styling Commercial Production Wardrobe Coordination