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mete altunigne

@metealtunigne

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Art Director and Brand Strategist at Self Employed, building visual systems and scalable content pipelines for brands.

Turkey

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What I'm looking for

I enjoy collaborating with companies that see visual communication as more than design—organizations looking to strengthen their brand, improve production quality, and build long-term visual consistency across every customer touchpoint.

At Self Employed, I build visual systems that help brands communicate clearly and consistently. For Eko Halı / Halıdepo.com, I engineered and managed an in-house photography studio and established technical guidelines for producing approximately 3,000 carpets a month.

For Foster, I led the transformation of a physical B2B catalogue into a digitized e-commerce system, directing photography for 40 safety shoe models and 12 military boot models. I’m also integrating generative AI with conventional photography to develop scalable content pipelines while preserving product integrity.

At Çevrimiçi Reklam, I developed brand identities and catalogues and directed commercial photography productions. My work has spanned branding, visual communication, photography, film production, and education, with a consistent focus on understanding the business problem before shaping the creative solution.

Experience

Work history, roles, and key accomplishments

Current

Art Director | Brand Strategist

Current

Self Employed

Mar 2013 - Present (13 years 7 months)

Initiated my independent consultancy while concurrently working full-time at Çevrimiçi Reklam, taking on large-scale external operations and gradually transitioning into a full-time independent Visual Director. I specialize in building visual systems that are consistent, scalable, and commercially effective.

Rather than creating isolated campaigns, I engineer long-term creative infrastructures an

Head of Photography Education & Strategy

Photoplay

Nov 2021 - Apr 2026 (4 years 5 months)

Led the development of photography education by aligning technical training with real-world commercial production and creative industry practices.
Curriculum Development
Designed and refined professional photography programs focused on studio lighting, commercial photography, and production workflows.
Education & Mentorship
Mentored aspiring photographers through hands-on training, helping bridge

Art Director

Çevrimiçi Reklam

Dec 2009 - Aug 2016 (6 years 8 months)

During my years at Çevrim İçi Reklam, my role evolved from creative execution into creative problem-solving. Working primarily with startups, SMEs, and growing businesses, I became increasingly involved in understanding business challenges before translating them into practical visual communication systems.
Key Contributions
• Developed brand identities, catalogues, corporate identity systems, and

Creative Production & Multimedia Designer

Helvetica Creative Studios |

Dec 2006 - Nov 2009 (2 years 11 months)

I joined Helvetica Creative Studios while I was still in my second year at university. Instead of observing from the sidelines, I was trusted with real client work from day one. The expectation was simple: learn quickly, solve problems, and grow through doing.

Working across branding, advertising, digital media, and commercial production, I developed a multidisciplinary foundation by taking on r

Live Event Production Crew.

Bronx Production

Oct 2004 - Aug 2008 (3 years 10 months)

Working across large-scale concerts, live performances and venue operations, I supported production teams in fast-paced environments where adaptability, teamwork and operational thinking were essential.
Over four years, I contributed to concerts featuring international artists, club events and venue operations while gaining hands-on experience in the realities of live production.
Key Contributions

Production Team Member

Resfest Digital Film Festival

Dec 2005 - Apr 2008 (2 years 4 months)

I joined Resfest as a student volunteer and quickly became part of the core production team, contributing to one of the world's leading digital film festivals during a transformative period for digital media.
Working alongside experienced producers and technical teams gave me early exposure to large-scale event production, interdisciplinary collaboration and the operational side of the creative in