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Bilgehan Çatal

@kastana

Creative Producer & AI Filmmaker | Paid Social, UGC Ads & Brand Films | AI Video Production | Film-trained, ex-Jellysmack

Turkey
Message

I'm a creative producer and AI filmmaker. I take ads and brand films from the first creative call to the final cut: the angle, the story, the people or AI pipeline that makes it, and the edit.

On the paid social side, I produce UGC and short-form ads for DTC brands: creative strategy, hooks and angles, scripts, creator and editor briefs, feedback through to delivery, and the next round of variations based on performance data. At Jellysmack, I turned the strategy and ad teams' data into 50 to 100 creative briefs a month for a pool of freelance editors, each delivered as three A/B test versions.

On the film side, I develop concepts and scripts, set the creative direction and visual language, and build AI production workflows that keep product, character and location consistent across shots. I produced and directed a cinematic, fully AI-generated product commercial for a fictional eyewear brand. NeuroShift, another self-initiated project, is an AI production system for UGC ads that made a finished ad for about $9.90.

I'm film-trained, with a B.A. in Cinema and Television and ten years in advertising and social video, and I stay hands-on, from scripting and AI generation to editing and color.

Based in Istanbul, working remotely (GMT+3). My portfolio is linked on this profile.

Experience

Work history, roles, and key accomplishments

VC

Assistant Director / Assistant Editor

Vox Creative

Jun 2016 - Feb 2018 (1 year 8 months)

Istanbul, on-site. Assisted the director on set and the editor in post-production on commercials and infomercials, including work for AXA Sigorta and Emin Otomotiv.

HP

Video Editor

Hoppala Production

Feb 2018 - Oct 2019 (1 year 8 months)

Istanbul, on-site.

  • Edited content for Maybelline New York Türkiye's YouTube channel, including the channel's launch promo.
  • Localized global campaigns for the Turkish market, adapting structure, pacing and tone.
  • Supported studio shoots.

FR

Video Editor & Colorist

Freelance

Oct 2019 - May 2020 (7 months)

Remote.

  • Edited and color-graded brand films and commercials, owning post-production end to end, from narrative and pacing to color, revisions and delivery.

Jellysmack logoJE

Senior Video Editor

Jellysmack

May 2020 - Sep 2021 (1 year 4 months)

Remote. Edited creator channels including Charlotte Dobre and Wes Barker across Facebook, YouTube, Instagram and TikTok, built for retention. Worked on Charlotte Dobre's channels from fall 2020 to late 2022, as the team took her Facebook page and then her YouTube channel past 1M followers (team result). Edited creator content and integrated brand ads, contributing to roughly 15 to 18% gains in average view retention (team result).

Jellysmack logoJE

Assistant to the Performance Creative Lead

Jellysmack

Sep 2021 - Nov 2022 (1 year 2 months)

Remote. Turned the strategy and ad teams' data into creative briefs for a pool of freelance editors: about 50 to 100 briefs a month, each delivered as three A/B test versions. Assigned and tracked work across the pool, set the edit approach for each creator, platform and audience, reworked it when retention results came in, reviewed deliveries, and built a shared library of creator-specific editing templates.

FR
Current

Creative Producer

Freelance

Nov 2022 - Present (4 years)

Creative production for consumer brands, mostly via a creative agency. I run UGC and short-form ads from brief to delivery: angles, English direct-response scripts, creator and editor briefs, budgets and QA, then turn performance data into new hooks and edits. I set the creative direction for brand films. Self-initiated: a fully AI-generated eyewear commercial, and NeuroShift, an AI production system for UGC ads (about $9.90 per ad).

Education

Degrees, certifications, and relevant coursework

Marmara University logoMU

Marmara University

Bachelor of Arts, Cinema and Television

Bachelor of Arts in Cinema and Television from Marmara University, Faculty of Fine Arts, completed in 2016.

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