Looking for a job

Sonal SB

@sonalsb

Content and social media marketer at Gridd, who grew @careerswithnandini from zero to 20K followers, with its third video going viral.

India

Message

What I'm looking for

I want to grow inside an agency, where I can keep learning and work on short-form video, social, and copy.

At Gridd, I co-founded a small content studio and created Instagram strategy and short-form video for brands and founders. I wrote scripts and content strategy for clients including ShopOS, SeeIt, 5aitеc, Founding APAC, and WeWork.

For @careerswithnandini, I grew the account from zero to 20K followers, with its third video going viral. I also wrote scripts for 5aitеc, including a reel that reached around 37 times the account's median performance.

At BerriBot India Private Limited, I ran day-to-day marketing during an eight-month stint, and one campaign video reached 30,000+ views and 1,308 interested leads. I'm early in my career and want to grow inside an agency; my strengths are short-form video, social, and copy.

Experience

Work history, roles, and key accomplishments

Current

Co-founder & Content Lead

Current

Gridd

Jan 2026 - Present (9 months)

Co-founded Gridd.ai, a content studio running Instagram strategy and short-form video for brands and founders. Wrote scripts, built content strategy, produced AI-generated visuals, and grew a client account to 20K followers.

Content Strategy Short form Video Instagram Script Writing AI Generated Visuals Social Media Audits Apify Reporting

Marketing Head

BerriBot India Private Limited

Feb 2026 - Sep 2026 (7 months)

Ran day-to-day marketing covering content, social, PR, and events. Wrote short-form scripts, led on-ground team at a tech HR event, handled inbound press, and set up a founder podcast.

Content Marketing Social Media PR Event Management Short form Video Script Writing Podcasting Lead Generation

Social Media & Videography

Events & Community

Dec 2023 - Mar 2025 (1 year 3 months)

Handled social media and some videography for Under 25, an annual youth event in Bangalore, from December 2023 to March 2024. Ran social media with the team and shot videography for a college student event in 2025.

Social Media Management Videography Event Coverage

Community & Growth

Pocket Link

Jan 2025 - Jan 2025 (0 months)

Ran community and social for an early product launch. Grew the Discord and product user base to 22,000 users in the first three to four months, building engagement through events, announcements, feedback channels, and steady moderation.

Community Management Social Media Discord User Growth Engagement Moderation

Student Marketeer

Red Bull

Jan 2024 - Jan 2025 (1 year)

Represented the brand on campus through on-ground activations and events. Built and grew student communities to drive awareness and product trials, and fed consumer insights back to the marketing team.

Brand Representation Event Marketing Community Building Consumer Insights

Content Writer & Curator

Metro Media House

Jan 2023 - Jan 2025 (2 years)

Wrote and edited content to brief across brand voice and editorial guidelines. Worked for Steven Bartlett and Nick Moore, writing for brands including Flight Stories, Bare Bones, and Founding APAC.

Content Writing Editing Brand Voice Editorial Guidelines