At McKinsey & Company, I led analytical work on a regional strategy refresh for a leading GCC financial institution, turning market trends and competitive benchmarks into growth priorities endorsed by senior leadership. I also developed the governance model, OKR framework, and performance cadence for a Middle East bank’s transformation.
At National Telecommunications Company (NATCOM), Orange franchise, I led operations across 300+ staff and expanded the business from 60 to 80 stores, while growing revenue 10% and cutting costs 15%. I also launched an accessories consignment model across 20+ stores, creating a new EGP 6Mn+ revenue stream.
I founded Imart, a consumer-electronics refurbishing retail brand that became an online marketplace within its first year, and raised $150K in early-stage funding. I’m also building Masareef, an expense-tracking app for Egypt, using Cursor, Claude Code, and Supabase.
