
Ibrahim Elaasar
@ibrahimelaasar
I build and scale customer operations across fintech, e-commerce, and BPO.
What I'm looking for
At Infoline, I direct end-to-end operations across telecom, fintech, food aggregation, automotive, AI-driven platforms, and ride-hailing, leading 500+ FTEs across multi-site, multi-region environments. I improved efficiency by 30%, reduced cost-to-serve by 20%, and expanded operations across Oman, GCC, EMEA, and MEA.
Previously, I built Axis Pay's customer operations function from scratch, scaling to 50,000+ monthly omnichannel inquiries within 60 days. At Jumia and Careem, I led large regional teams, improved CSAT and SLA performance, launched self-service and chatbot solutions, and supported marketplace, merchant, payment, and delivery operations.
Across 15+ years in MENA and GCC markets, I've built operations teams, managed multi-million-dollar budgets, strengthened vendor performance, and developed customer experience programs. I bring a data-driven approach to workforce planning, automation, quality, and sustainable growth.
Experience
Work history, roles, and key accomplishments
Director of Operations
Infoline
Jul 2024 - Present (2 years 2 months)
Directed end-to-end operations for a portfolio spanning telecom, fintech, food aggregation, automotive, AI-driven platforms, and ride-hailing, overseeing 500+ FTEs across multi-site, multi-region environments. Improved operational efficiency by 30% through process automation and AI-driven workforce solutions, and reduced cost-to-serve by 20%.
Operations Consultant
4Level1
Jan 2025 - Jun 2025 (5 months)
Reshaped end-to-end operations across a multi-branch education network, restructuring the business into a departmental operating model to support scale. Led expansion into 5 new branches, including branch acquisitions, and launched operations in KSA.
Head of Customer Operations & Account Management
Axis Pay
Oct 2022 - Jan 2024 (1 year 3 months)
Launched a full operations function, scaling to 50,000+ monthly inquiries across voice, chat, email, WhatsApp, and community channels within 60 days. Implemented COPC best practices, reducing AHT by 18%, increasing FCR to 92%, and lifting CSAT from 78% to 91% within the first year.
Head of Customer Operations
Jumia
Jul 2020 - Sep 2022 (2 years 2 months)
Led 300+ FTEs across inbound, live chat, social media, aftersales, and issue resolution, reporting directly to the COO. Delivered 10% YoY CSAT improvement and 12% SLA compliance uplift, and deployed chatbots and self-service portals deflecting 20% of Tier I inquiries.
Directed operations across 2 in-house and 2 vendor sites in Egypt and Jordan, managing 400+ FTEs across voice, chat, and email. Improved CSAT from 76% to 85% and lifted NPS by +12 points, and reduced AHT by 15% and escalations by 20% through automation and workflow redesign.
Operations Consultant
Homzmart
Jan 2020 - Mar 2020 (2 months)
Built the operations function from scratch for a high-growth e-commerce startup, launching omnichannel customer support and issue-resolution teams within 6 weeks. Established vendor management and onboarding processes, onboarding 300+ vendors and aligning support capacity to seller sales requirements at 75% SLA.
Supervised 250+ FTEs across omnichannels, consistently achieving SLAs of 90–95% across multiple client accounts. Improved CSAT by 15% through coaching programs, process redesign, and quality monitoring, and reduced client escalations by 20% within six months.
Content Manager (Technical Lead) – Samsung Account
Jun 2010 - Jul 2013 (3 years 1 month)
Served as the primary liaison between Samsung HQ and customer support operations, creating troubleshooting guides, signing off technical materials, and delivering agent training. Managed escalation workflows for product issues and developed structured change management methodologies for product updates.
Technical Support Agent
Xceed Contact Center
Jun 2007 - May 2010 (2 years 11 months)
Provided voice and non-voice technical support to customers in the UK, Ireland, USA, and Canada markets, including Microsoft Xbox product support. Maintained high customer satisfaction while achieving upsell targets for overseas product portfolios.
Education
Degrees, certifications, and relevant coursework
Udemy
PMP – Project Management Professional (v6.0), Project Management
PMP – Project Management Professional (v6.0) course in progress, expected completion ongoing.
Centro Cervantes
Certified Spanish Language Course, Spanish Language
Certified Spanish Language Course completed in March 2011.
Ain Shams University
Bachelor of Arts, Arts
Bachelor of Arts degree from Ain Shams University, Cairo, graduated in September 2011.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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