At AIsa, I combined interviews with paying and non-paying users and creator partners with behavioral data to identify onboarding barriers. I developed use-case guidance and resource explanations, and first-task completion within seven days rose from 19% to 30% across pre- and post-launch sign-up cohorts.
At Essent Capital, I structured an AI-assisted creator evaluation workflow that reduced average review time from 18 to 7 minutes per creator. I also built a creator sourcing workflow using the YouTube Data API, Codex, and reusable Skills, reducing manual processing time per batch by 61%.

