Siva Saravanakumar

Deliver content marketing and AI-assisted content creation for clients, combining generative AI tools with editorial review for quality and accuracy. Apply AI SEO techniques to plan and optimize content for search visibility. Build lightweight tools and automations through vibe coding to speed up content workflows.

Annotating action and gaming videos to train a Large Language Model at Open AI

Created blogs, whitepapers, eBooks, emails, and infographics for a range of SaaS products. Generated Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through content marketing. Authored 5+ thought leadership articles for Forbes Technology Council on behalf of the company President. Partnered with the project management team in Ireland to define content needs and requirements. Main

Worked as Senior Content Marketing Specialist at Kaseya.

Responsibilities:
• Created content about various insurance and loan products in the market
• Mentored new writers who join the team and helped them improve their work in line with
the company’s standards
• Coordinated with SEO analysts to get better rankings and come up with new content ideas

Achievements:
• Helped the insurance domain’s landing page (bankbazaarinsurance.com) rank at No.1
(peak

Developed content for a range of insurance and loan products. Achieved top Google ranking for the primary keywords "health insurance" and "life insurance" on the insurance landing page (bankbazaarinsurance.com). Helped the company meet traffic targets on multiple occasions. Mentored new writers and aligned their work with company standards.

Created academic content in Sociology, Psychology, History, and Business Communications. Produced instructional materials for clients including ATD, McGraw Hill, and Pearson. Developed learning objectives, assessment materials, test banks, and maintenance projects with team members. Managed individual projects and mentored new team members.

Responsibilities:
• Created academic content on various subjects including Sociology, Psychology, History,
Business communications, etc.
• Worked on learning objectives, assessment materials, test banks, maintenance projects, etc., for
various projects
• Created instructional materials for various clients like ATD, McGraw Hill, Pearson, etc.
• Coordinated with SMEs and copy editors to ensure that

Responsibilities:
• Created content about newly launched smartphones and other gadgets for the company’s
subdomain Sulekha Gadgets
• Handled the social media pages of the gadgets section
• Worked with SEO analysts and programmers to help the landing pages achieve better
ranking

Achievements:
• Helped create the content strategy for the gadgets division of the company
• Achieved traffic targets se

Worked as Content Writer at RTT News.

RTT News is a New York-based news service provider. The company specializes in providing news for stock traders. The job involved breaking down complicated press releases into simple news articles that help traders with their investment decisions.

Sep 2023

Aug 2023

Jul 2023

Aug 2019

Aug 2019

Aug 2019

Aug 2019

Aug 2019

Jul 2019