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Siroi User

@siroiuser

Communications and outreach lead at HEAL, shaping its institutional messaging and public outreach while editing an award-winning wildlife magazine.

India

Message

At HEAL, I manage communication pipelines, institutional messaging, reports, brand positioning, and public outreach. I coordinate with the field team and external design agency on social media and website content.

I founded and edit India's Endangered, a digital magazine on wildlife conservation that was twice awarded Best Wildlife Website in India. As a freelance environmental journalist, I've written for publications including The Wire and The Revelator, and translated Cornell University's Merlin Bird ID app into Hindi.

Experience

Work history, roles, and key accomplishments

Current

Head of Communications & Outreach

Current

HEAL

Jan 2026 - Present (9 months)

Chief storytelling and visibility lead managing end-to-end communication pipelines, narrative consistency, and public outreach. Owns institutional messaging, annual/quarterly reports, and brand positioning across all platforms.

Content Strategy Social Media Strategy Brand Positioning Team Leadership Project Management Community Engagement Campaign Management

Current

Freelance Environment Journalist

Current

Various Publications

Jan 2014 - Present (12 years 9 months)

Translated Cornell University's Merlin Bird ID app into Hindi. Columnist for Deccan Herald (10+ years) and contributor to The Revelator, The Wire, The Stacker, New Indian Express, Amar Ujala, Dainik Bhaskar, NDTV Hindi, and others. Author of children's environmental series 'Environmental Science Essentials' (Macaw Publications).

Journalism Environmental Writing Translation Content Creation Column Writing

Current

Founder & Editor

Current

India's Endangered

Jan 2009 - Present (17 years 9 months)

Founded India's Endangered, a digital magazine on wildlife conservation publishing features, interviews, and news stories. Twice awarded Best Wildlife Website in India (2017, 2020).

Content Creation Editing Wildlife Conservation Digital Publishing Storytelling

Lead - Content | Operations

Gameskraft

Jan 2022 - Dec 2025 (3 years 11 months)

Led storytelling and content strategy for digital games, ensuring narrative cohesion and audience engagement. Managed cross-functional collaboration across design, marketing, and operations teams.

Content Strategy Storytelling Cross Functional Collaboration Project Management Digital Gaming

Content Lead | Project Manager

Parallel Design Studio

Jan 2020 - Dec 2022 (2 years 11 months)

Directed content development for clients including spacetech company Pixxel, environmental data company Ambee, and Indian government's Co-WIN website. Planned web content, SEO strategy, and social media content for the company.

Content Development SEO Web Content Social Media Strategy Project Management

Content Lead

The/Nudge Foundation

Jan 2016 - Dec 2019 (3 years 11 months)

Directed content and communication strategy for fundraising and awareness campaigns. Developed social media and blog content; handled PR materials and storytelling for social impact initiatives.

Content Strategy Social Media Blogging PR Storytelling Fundraising

Global Content Chief

Junior Explorers Inc.

Jan 2013 - Dec 2016 (3 years 11 months)

Designed educational adventure stories introducing children to ecosystems and wildlife conservation. Managed international content development, narrative structure, and tone for both digital and print, as well as social media strategy.

Content Development Educational Content Storytelling Social Media Strategy Global Content