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Simone Ireland

@simoneireland

Product designer at Ralph Lauren who shipped 570 web and iOS screens using the global design system.

At Ralph Lauren, I designed customer-facing eCommerce page templates and shipped 570 production screens across web and iOS using the brand’s design system and design tokens. I also created custom components for complex landing pages and added them to the global design system.

At Stella McCartney, I built and managed the Figma design system, improving development efficiency and UI consistency across digital platforms. My end-to-end design work contributed to a 2% increase in CVR, and monthly user research informed 14 platform improvements, 80% of which were implemented.

Across digital design roles, I’ve created web and mobile layouts, marketing assets, and email designs for fashion, luxury, and entertainment brands. I’ve also worked on responsive WordPress and Wix websites, HTML emails, and iOS and Android app prototypes.

Experience

Work history, roles, and key accomplishments

UI Visual Designer

Ralph Lauren

Feb 2023 - Aug 2026 (3 years 6 months)

- Designed customer-facing eCommerce product listing page (PLP) templates in a CMS component framework with in-grid components and header variants. Using quick shop, product carousels, free-scroll components and video components across multiple projects.
- Shipped 570 screens for production (450 Web, 120 iOS) using Ralph Lauren’s design system and design tokens.
- Prototyped scroll transitions, ca

UX Design & Digital Design Lead

Stella McCartney

Sep 2018 - Feb 2023 (4 years 5 months)

Leading UX/Product Design and Digital Design at Stella McCartney.

Product Design
Built and managed the company’s design system on Figma, improving development efficiency and UI consistency for all digital platforms.
Led end-to-end designs solutions to improve product sales, collaborating closely with engineers validating production of final designs. Increasing CVR by 2%
Conducted monthly user re

Global Mid Weight Digital Designer

La Perla

Jun 2017 - Aug 2018 (1 year 2 months)

Creating design layouts for weekly updates across multiple touch-points web, email, social and digital marketing. Designing visually compelling landing pages and improving user experience designing new components for site. Design and build HTML emails. Creating social media content for grid and Stories. Image retouching, motion graphics and illustration. Creating new templates for web and email.

Freelance Designer

La Perla

May 2017 - May 2017 (0 months)

Worked as Freelance Designer at La Perla.

Freelance Digital Designer, UX Designer

Freelance

Jan 2016 - May 2017 (1 year 4 months)

I Freelanced with a number of different companies in Fashion, Luxury Accessories, Entertainment, Lifestyle.

Designing page layouts web and mobile.
Wordpress site management.
Creating brand and logo identities.
Artworking creative assets for newsletters and social media. Image artworking and retouching.

Graphic Designer

Anything Goes

Jan 2016 - Jul 2016 (6 months)

An entertainment company I worked part time on graphic & web design needs.

Working on weekly events artworks and postering.
Designing and building responsive websites on Wordpress and Wix.
Designing Deck Presentation templates.
Artworking social media advertising.

Junior UX Designer

OnNet

Mar 2015 - Jan 2016 (10 months)

My first design role after completing my degree working within a digital agency on various different brands.

Key areas I focussed on:
Designing responsive web design templates. Building digital brand identities for clients brands. Creating web iconography. Producing and designing UI App prototypes for iOS and Android.

Art Director Intern

Hg80

Nov 2014 - Dec 2014 (1 month)

A Graduate Intern programme at an agency in my final year of college.
I worked in a team with another student copywriter developing conceptual advertising campaigns for brands.
I was the behind the scenes photographer on a TV commercial shoot.