Open to opportunities

Siddhant Shakya

@siddhantshakya

Senior Product Designer at Kuku FM who designed FreeDrama’s rewards system, improving user retention by 5–7%.

At Kuku FM, I designed FreeDrama’s gamified Rewards System, a task-based coin economy that built daily engagement habits and improved user retention by 5–7%. I also built Design System 2.0 across four products, cutting handoff time by about 30%.

At Kuku FM, I designed a CMS for content teams and mini games across three apps. Previously, I simplified RocketPay’s loan application journey, improved PlusGold’s onboarding completion, and led product design across AI and Web3 products at Walfin Tech. Pvt. Ltd.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Kuku FM

Apr 2025 - Present (1 year 7 months)

Designed gamified rewards system improving retention by 5-7%, built Design System 2.0 with 80+ components, and led redesigns contributing to 22% increase in DAU.

Design Systems UX Design UX Research Wireframing Prototyping Visual Design Branding UAT Test Case Design Figma Accessibility Design

Product Designer

RocketPay

Jul 2024 - Apr 2025 (9 months)

Simplified loan application journey by designing intuitive and accessible flows, reducing application steps by ~30%.

UX Research Wireframing Prototyping Visual Design Accessibility Design UX Design User Flows Accessibility Figma

Design Consultant

PlusGold

Feb 2024 - Jul 2024 (5 months)

Improved onboarding experience to reduce drop-off, increasing onboarding completion by ~15%.

UX Research Wireframing Prototyping Visual Design UX Design Onboarding User Research

Lead Product Designer

Walfin Tech. Pvt. Ltd.

Jan 2022 - Jan 2024 (2 years)

Led product design across 3+ AI and Web3 products, built design systems with 60+ reusable components, and drove early-stage design for multiple products.