shriya paranjape

As a founding designer, partnered with founders on product strategy and led end-to-end design of onboarding and professional profiles. Built interfaces in code, crafting interactions and animations, and built a reusable component library.

Led end-to-end home-screen redesign, increasing Day 0 activation by 10%. Designed My Space, a customizable in-app hub that increased products per user from 1.1 to 1.46, and Aurora, a premium metal debit-card experience generating ₹8 lakh in revenue.

Redesigned onboarding, contributing to 10% higher funnel conversion, 350 additional daily accounts, and ₹10 Crore in annualised average monthly balance growth. Increased first-funding rate from 61% to 74% through growth experiments, and led design for a peer-to-peer lending vertical and prepaid wallet.

Led the Decoupling Project, reducing dependency on Federal Bank and increasing top-of-funnel conversion by 12%. Designed a salary-account upgrade flow that cut upgrade time from 14 days to under 5 minutes, increasing monthly acquisitions by 27% and annual balances by ₹9 Crore.

UX design for a B2B CRM and e-commerce management platform for online stores, shipping, and merchant operations. Helped reduce query-resolution time by 20% and increase retention by 5% within three months of launch.

Grade: 8.8/10

Pursued a Bachelor's degree in Human Centric Design/HCI, achieving a CGPA of 8.8/10.