Shubhangi Mukherjee

I'm currently producing one of India’s first tech reality shows at Analytics India Magazine, with Google as title sponsor, while building AIM Originals from format design through launch strategy.

I own video production end to end: ideation, scripting, storyboarding, shoot direction, edit supervision, thumbnails, platform distribution, and YouTube SEO. I also produce branded podcasts and use AI video and voice tools to speed up original and branded production.

At Hindustan Times, I rebuilt HT City Delhi Junction’s content slate and grew its Instagram from 100K to 7.4M monthly views in three months. I’ve produced ground reports, celebrity interviews, reels, and same-day vox pops across news, culture, food, heritage, and pop culture.

Previously, I developed 50+ branded concepts for clients including Adidas, LG, Allen Solly, and Google India at LBB, and grew Brut To Go India past 1M global Snapchat subscribers. My work combines editorial instinct, platform-native storytelling, and analytics-led iteration.