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Shriram Siva

@shriramsiva

Senior Visual & UI/UX Designer, 9 years in SaaS and marketing. Brand identity, design systems, product UI, AI-assisted design. Ex-Freshworks

India

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What I'm looking for

I’m open to Lead and Senior Visual Design roles, as well as UI/UX roles.

I'm a Visual & UI/UX Designer with over 9 years of experience building branding, digital campaigns, and UI/UX systems for global SaaS, marketing, and B2B/B2C brands.

📁 Portfolio: https://shriramsivakumar.vercel.app/

My work has taken me from hands-on visual storytelling to leading cross-functional teams across India, Europe, US, LatAm, the Middle East, Japan and ANZ. I've led major rebranding projects, global event design, and conceptual campaigns — the kind where the creative has to hold up commercially, not just look good in a deck.

Most recently I led the UI/UX design function at Protiviti, designing dashboards, apps, and campaign creatives for regional and enterprise clients. Before that, at Freshworks, I was part of the core brand transformation team and shaped design for initiatives like the Orbitshift Podcast and the Forge startup brand.

Since April 2025 I've been working independently — brand identity, UI/UX and presentation design for clients across India and the Middle East, and building AI-assisted design workflows where I direct the tools rather than hand the work over to them.

🔧 Tools — Figma, Adobe Creative Suite, Claude, Procreate, PowerBI. Branding, UI/UX, marketing design, illustration, presentations, social campaigns.

💡 What I bring — creative leadership, systems thinking, and a working knowledge of how design lands in different markets, particularly India, Europe, Australia and Southeast Asia.

Open to Lead and Senior Visual Design roles, and UI/UX roles. If you're building a product, campaign, or brand that needs clarity and consistency, get in touch.

Experience

Work history, roles, and key accomplishments

Current

Independent Design Consultant

Current

Freelance

May 2025 - Present (1 year 5 months)

Working independently since April 2025, mostly with SaaS startups — brand identity, UI/UX, and the marketing design that has to work alongside both.

Most of it is early-stage work: teams who need a design system before they have a design team, and who need it to still hold up two products later. I build the system, then build inside it.

Clients across India and the Middle East.

Deputy Manager - Marketing (Design)

Protiviti

Jun 2023 - May 2025 (1 year 11 months)

I lead the UI/UX design division at Protiviti, a global marketing agency, where I:
Design dashboards, mobile/web apps, and campaign assets tailored for enterprise and regional clients.
Translate complex business goals into intuitive, user-focused digital experiences.
Build and maintain scalable UI design systems for consistency across projects.
Ensure every creative output is both visually impactf

Senior Visual Designer

Freshworks

Jul 2021 - Dec 2022 (1 year 5 months)

Started as a Junior Designer and grew into a Senior Visual Designer.
Led design for the Partnerships & Startups team, managing 100+ global stakeholders.
Drove branding for key events like Freshstart, Orbitshift Podcast, and Forge.
Played a vital role in Freshworks global rebranding initiative.

Visual Designer

Freshworks

Jan 2020 - Jul 2021 (1 year 6 months)

Worked as Visual Designer at Freshworks.

Graphic Designer

Freshworks

Jan 2019 - Dec 2019 (11 months)

Worked as Graphic Designer at Freshworks.

Graphic Designer

RR Donnelley

Aug 2017 - Oct 2018 (1 year 2 months)

Designed C-level presentations, visual assets, and layouts for Fortune 500 clients across industries.
Created custom illustrations and infographics to support high-stakes corporate communications.
Collaborated with the Animation team to produce storyboards and light motion graphics.
Maintained brand consistency while delivering fast-paced, high-volume creative requests.

Junior Designer

The Ad2pro group (2adpro media solutions)

Apr 2016 - Jul 2017 (1 year 3 months)

Created innovative print and digital advertisements for leading publications in the ANZ market.
Followed strict brand guidelines while adapting creatives to diverse industries and formats.
Delivered high-volume ad creatives under tight deadlines with consistent visual quality.
Gained foundational experience in production design, layout precision, and market-specific styling.