Shreya Punwatkar

At Proactive For Her, I owned the full design ecosystem for a women’s healthcare company, spanning UX, brand identity, clinical content, packaging, editorial, physical goods, and retail environments.

I designed eight conversion-focused landing pages and created 18 patient-facing products, including guides, journals, and box sets, using shared grids and icon systems to maintain consistency at scale. I also helped grow Instagram by 16%, from 65.6K to 76K followers, through campaign and product-launch creative.

I turn high-anxiety medical topics such as Vaginismus and Egg Freezing into calm, stigma-free clinical reports through thoughtful information hierarchy and pacing. For the No Bois Allowed wellness store, I led the colour language, signage, logo placement, and in-store visual experience.

Before design, I worked at Mu Sigma translating complex datasets into stakeholder-ready visualisations and running A/B tests for Fortune 500 clients. My computer science and data science background means every design decision starts with what we can measure.