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@kritikachauhan
Experienced UX Designer specializing in user-centered digital experiences.
I'm a UX Design professional with over 4 years of experience crafting intuitive, scalable, and user-centred digital experiences that drive business success. My expertise lies in creating accessible digital products, including those leveraging AI capabilities, as well as internal tools and customer-facing platforms. I have collaborated across various industries, including EdTech and enterprise SaaS, applying human-centred design principles to enhance product usability, accessibility, and retention.
Throughout my career, I have been passionate about user advocacy, data-driven design, and building emotionally intelligent products. I aim to bridge the gap between user needs and business goals with every project I undertake. My recent work includes designing an AI-powered women’s health app and developing modular UI components that significantly improve design efficiency and user engagement.
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Work history, roles, and key accomplishments
Instantly Creative
Apr 2024 - Present (1 year 7 months)
Designed Cysterhood, an AI-powered women’s health app for PCOS management, integrating AI for personalized symptom tracking and nutrition guidance. Developed progressive onboarding experiences, increasing first-time user retention by 15%.
Plotlabs Technologies
May 2022 - Present (3 years 6 months)
Designed Lessonbee Dashboards, focusing on data visualization for educational platforms to track progress and engagement. Led design system development, ensuring scalability and consistency across features.
Leverage Edu
Mar 2021 - Present (4 years 8 months)
Created 20+ digital designs for study-abroad content, helping improve lead conversions across various channels. Collaborated with marketing analysts to iterate on design effectiveness based on click-through and engagement metrics.
McCann Worldgroup
Jan 2020 - Present (5 years 10 months)
Collaborated with creative team on Census of India 2021 awareness campaigns, contributing to nationwide public outreach. Assisted in conceptualizing and producing ad films, learning end-to-end production processes.
Degrees, certifications, and relevant coursework
Bachelor of Design, Design
Completed a Bachelor of Design, focusing on core design principles and practices. Gained foundational knowledge in various design disciplines.
Software and tools used professionally
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