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Shraddha User

@shraddhauser8

Content Manager at Essentially Sports, where I guide a 15–20-person team and grow MSN syndication traffic through content strategy.

India

Message

At Essentially Sports, I develop content strategies, manage a team of 15–20 writers, editors, and content creators, and use Google Search Console and GA4 analytics to refine performance and grow MSN syndication traffic. I also review, approve, and edit content before publication.

Previously, as a Senior Content Writer at Essentially Sports, I produced more than 2,000 SEO-optimized articles, several of which became viral trends on YouTube, Pinterest, and other platforms. At The Hindu, I edited and published time-critical stories, with several ranking among the day's top articles and in Google News' top stories.

My reporting and communications work has included covering crime, weather, and elections for Odisha Bytes, as well as writing newsletters, website copy, and social media content at JB Consulting and Strategies. I'm currently pursuing a Masters in Public Policy at Tata Institute of Social Sciences, with a growing focus on governance, international relations, and responsible AI in the public sector.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

Essentially Sports (Netflixjunkie)

Oct 2023 - Present (3 years 1 month)

Develops and executes content strategies to grow audience engagement, managing a team of 15-20 writers and editors. Uses Google Search Console and GA4 analytics to track performance and grow MSN syndication traffic.

Content Strategy Team Leadership Google Search Console GA4 SEO Editorial Management MSN

Public Relations Executive Trainee

JB Consulting and Strategies

Oct 2025 - Jan 2026 (3 months)

Analyzed media coverage to assess client communication strategies, tracked competitor activity, and compiled press clipping reports. Authored newsletters, website copy, social media content, and client dossiers.

Media Analysis Press Clipping Copywriting Social Media Content Customer Dossiers

Editorial Intern

The Hindu

May 2025 - Jun 2025 (1 month)

Edited and published time-critical, SEO-optimized stories under tight deadlines, averaging 10-12 pieces daily across print and digital. Verified sourcing through rigorous fact-checking and collaborated with graphics and senior editors.

Editing SEO Fact Checking Collaboration Publishing (Print and Digital)

Editorial Intern

Odisha Bytes

May 2024 - Jun 2024 (1 month)

Reported on crime, weather, and elections, producing six bylined stories that each earned over 1,000 impressions and 500 shares on average. Conducted on-field reporting and source interviews.

Reporting Interviewing Field Reporting Byline Articles

Senior Content Writer

Essentially Sports (Netflix Junkie)

Jul 2022 - Sep 2023 (1 year 2 months)

Produced high-performing, SEO-optimized content across more than 2,000 articles, several of which became viral trends on YouTube and Pinterest. Cultivated niche subject-matter expertise that built a loyal readership.

SEO Content Writing Viral Content Development Niche Expertise Audience Engagement

Education

Degrees, certifications, and relevant coursework

Tata Institute of Social Sciences

Master's in Public Policy, Public Policy

Currently pursuing a Master's in Public Policy.

UNESCO & University of Oxford's Saïd Business School

AI and Digital Transformation in Government, AI and Digital Transformation in Government

Currently pursuing a certification in AI and Digital Transformation in Government.

KIIT University (KIIT School of Mass Communication and Journalism)

Bachelor's in Mass Communication and Journalism, Mass Communication and Journalism

Grade: CGPA 8.5+

Activities and societies: Member, Press Club, KSMC (2023–Current); Best Presenter, Advertisement Courses, Brand Karnival

Bachelors of Mass Communication and Journalism with a CGPA of 8.5+. Member of the Press Club, KSMC (2023–Current) and Best Presenter in Advertisement Courses, Brand Karnival.