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shivani shah

@shivanishah2

Digital Marketing & Growth Manager at Survey Research Associates who grew organic clicks 173% and earned 2,000+ AI-answer citations.

India

Message

At Survey Research Associates, I led digital marketing for a firm serving law firms. I rebuilt website content and SEO, increasing Google organic clicks by 173% in a single quarter, and led AI search visibility work that earned 2,000+ citations in AI answers.

At RestoGenius, I own paid social, SEO and LinkedIn marketing for an Australian restaurant technology platform. I planned and optimized Meta Ads campaigns, while SEO work generated 66.5K impressions and 3.03K clicks over 12 months.

Previously, at ConceptCape Solutions, I led digital marketing across client accounts in hospitality, e-commerce, real estate and home decor, managing a seven-member team. My earlier work includes content and social media at Holistic Academy and freelance digital and content consulting for Gabbar Farms, ShipTurtle and MyBageecha.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager - Part-Time, Weekends

Current

RestoGenius

Nov 2025 - Present (11 months)

Owned paid social, SEO and LinkedIn marketing for an Australian point-of-sale platform. Managed Meta Ads campaigns and SEO analytics, generating significant impressions and clicks.

Meta Ads Paid Social SEO Google Search Console GA4 LinkedIn marketing Canva Campaign Management

Digital Marketing & Growth Manager

Survey Research Associates

May 2024 - Sep 2026 (2 years 4 months)

Led full-funnel B2B digital marketing and content marketing for a US firm serving law firms. Increased organic Google Search clicks by 173% in a single quarter and earned 2,000+ citations in AI answers.

SEO Technical SEO On Page SEO Content Marketing Generative Engine Optimization Answer Engine Optimization AI Search Visibility Google Search Console Webflow LinkedIn marketing Conversion Rate Optimization

Digital Marketing Manager

ConceptCape Solutions

Jun 2022 - Apr 2024 (1 year 10 months)

Led digital marketing for 10+ client accounts across hospitality, e-commerce, real estate and home decor while managing a 7-member team. Managed paid media budgets and full-funnel marketing strategy.

Meta Ads Google Ads PPC SEO Content Strategy Influencer Marketing Figma Canva Team Leadership Client Management

Content Writer & Social Media Manager

Holistic Academy

Apr 2021 - Jun 2022 (1 year 2 months)

Owned content calendars and copy for Instagram, Facebook and YouTube, including conversion-focused copy for course launches. Worked directly with the founder on positioning and content strategy.

Content Marketing Social Media Marketing Copywriting Instagram Facebook YouTube

Freelance Digital & Content Consultant

Gabbar Farms

May 2020 - Mar 2021 (10 months)

Built brand messaging and wrote website, email and advertising copy for sustainable D2C brands. Collaborated with developers on UX flows and on-page storytelling.

Brand Messaging Copywriting UX collaboration Content Strategy