Shilpa Parab
@shilpaparab
I turn TV viewership and revenue data into actionable sales insights.
IndiaWhat I'm looking for
I'm working in Revenue Management at Network 18 Media & Investments Limited, analysing weekly viewership across genres, channels, and regions.
I track competitor rankings, trends, AdEx, BARC data, GRP, ratings, and viewing behaviour to help sales teams proactively pitch to key clients and categories. I also provide frontline reporting and analytics support, address client queries with detailed insights, and support revenue rationalization through competitor tracking.
I've worked with viewership, pre-evaluation and post-evaluation data for 20 news channels, including large-database mapping, indexing, and MIS reporting.
Experience
Work history, roles, and key accomplishments
Revenue Management Analyst
Network 18 Media & Investments Limited
Jan 2022 - Present (4 years 7 months)
Analyzed weekly viewership data for genre, channel, and region, and tracked competitor rankings and trends to support proactive sales pitching. Updated weekly presentations with accurate analysis and addressed client queries with detailed insights.
Education
Degrees, certifications, and relevant coursework
St. Xavier College, Mumbai
Post Graduate Diploma, Journalism & Mass Communication
2021 - 2022
Pursued Post Graduation in Journalism & Mass Communication from St. Xavier College, Mumbai.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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