Open to opportunities

Sherin Kristella S

@sherinkristellas

Senior UI/UX designer blending user research, business goals, and design systems to ship clear, measurable product experiences.

India

Message

What I'm looking for

I’m drawn to mission-driven products that empower people to publish, build, and participate freely on the web. I want open systems, global collaboration, depth and iteration—where my UX + design systems work drives real impact and measurable growth.

I’m a Senior Product Designer who helps teams reach a sensible conclusion when user needs, business goals, and system constraints don’t perfectly agree. Since 2020, I’ve built 4+ years of experience across freelance and agency environments—shaping end-to-end UX and brand work from defining the problem to prototyping, validating, and collaborating with engineers to ship.

I’m especially strong in creating scalable UI systems and cohesive digital experiences across multiple client brands, using research, iteration, and usability validation to drive experiment-led decisions. I care deeply about clarity in interfaces and communication, value async collaboration, and I’m increasingly focused on growth and business impact—helping connect UX decisions to activation, retention, and user trust.

Experience

Work history, roles, and key accomplishments

Current

Senior Graphic & UI/UX

Current

Alien Hours

Jan 2026 - Present (5 months)

Led end-to-end product and brand design initiatives across hospitality, machinery, and F&B, aligning user needs with business objectives. Drove experiment-led design decisions through research, iteration, and usability validation, while contributing to scalable UI systems across multiple brands.

Product Design UI Brand Design UX Research Cross Functional Collaboration Notion Design Ops

Freelance Graphic & UI/UX

Insight Academy & Megapix Studios

Feb 2020 - Aug 2024 (4 years 6 months)

Provided branding and UI/UX design for micro and local businesses, delivering 25+ creative assets. Built visual systems including logos, brand guidelines, packaging, and digital assets, and delivered end-to-end brand identities and UI solutions.

Brand Identity UI UX Design Typography Logo Design Brand Guidelines Packaging Design Digital Assets

UI/UX Intern / Graphic

Moses Gladson Creatives

Jan 2024 - Apr 2024 (3 months)

Supported UI/UX and graphic design work for brand identity and marketing campaigns, including social media creatives and layout/typography. Improved social media engagement by 30% for client campaigns.

UI UX Design Graphic Design Brand Identity Typography Layout Design Art Direction Wireframing Visual Storytelling

Corporate Communications Intern

MiraMed Ajuba

Jun 2023 - Jul 2023 (1 month)

Worked with UI/UX, graphic design, and social media content teams on posters and teasers for an in-house portal. Contributed to UI/UX-focused internal rebranding and corporate social media creatives.

UI UX Design Graphic Design poster design Teaser Design Art Direction Internal Rebranding Content & Design