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Shelley VanWitzenburg

@shelleyvanwitzenburg

Community programs leader at tastytrade / tastycrypto who built a creator program for 150+ artists across 20+ countries.

United States

Message

At tastytrade / tastycrypto, I built an employee enablement program and a bootcamp for teams new to the category. I also ran the tastycrypto community on Discord and X, turning recurring audience questions into content.

I created, hosted, and produced BEANS, a live weekly show streamed on X and YouTube. Across 47 episodes, it peaked at 10,000+ concurrent viewers; I owned the format, guest booking, and production.

At Songbird Collective, I built a creator partnership program from zero, recruiting and coordinating 150+ artists and creators across 20+ countries. I also launched and ran TRU Band Room, a live virtual venue with 1,000+ performances and an active daily community.

At Caravelle Creations, I write content in the founder's voice and built an SEO-led blog of wood-species guides and buyer education. In four months, organic search drove 4.5x the shop's full-year 2025 online revenue.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist & Founder Voice

Current

Caravelle Creations

Jun 2026 - Present (4 months)

Write all content in the founder's voice for a handmade custom-cane business, including website, blog, social, product listings, and certificates of authenticity. Built an SEO-led blog of wood-species guides and buyer education, shooting all photography and video; in four months, organic search drove 4.5x the shop's full-year 2025 online revenue.

Content Strategy SEO Blogging Photography Video Social Media Product Listing

Crypto Content & Marketing Manager

tastytrade / tastycrypto

Oct 2024 - Jun 2026 (1 year 8 months)

Built an internal enablement and employee advocacy program and a bootcamp for teams new to the category. Ran the tastycrypto community on Discord and X, created and hosted a live weekly show, and managed social operations and content performance.

Community Management Discord X (Twitter)Content Creation Live Streaming YouTube Sprout Social Google Analytics Contractor Management Employee Advocacy Enablement

Co-Founder | Content & Community Strategy Lead

Songbird Collective

Mar 2020 - Oct 2024 (4 years 7 months)

Built a creator partnership program from zero, recruiting and coordinating 150+ artists and creators across 20+ countries. Launched and ran a live virtual venue with 1,000+ performances and an active daily community, and co-founded a boutique content and community agency.

Community Building Creator Partnerships Event Production Content Strategy Team Leadership Marketing NFT Projects UGC

Community Relations Manager

Stinson Law Group

Aug 2020 - Jan 2022 (1 year 5 months)

Directed content strategy across digital, print, social, and community-facing communications. Built and maintained relationships with external organizations, partners, and local stakeholders.

Content Strategy Community Relations Stakeholder Management Communication Skills

Marketing Manager

Western CPE

Jul 2019 - Mar 2020 (8 months)

Managed a team of two direct reports and ran integrated inbound and outbound marketing across digital and live channels. Led multi-channel campaigns that contributed to the best quarter, month, and day of sales in company history, and built nationwide affiliate marketing initiatives.

Marketing Management Inbound Marketing Outbound Marketing HubSpot Campaign Management Affiliate Marketing Team Leadership

Co-Founder | Content Director

A Magical Mess, Inc.

Mar 2012 - Mar 2020 (8 years)

Built a media platform from zero to 100,000+ monthly readers through search-led editorial and a team of writers. Set editorial standards and style, edited work from multiple contributors, and partnered with hundreds of brands across paid partnerships, sponsored content, and affiliate programs.

Content Strategy Editorial SEO Team Management Brand Partnerships Sponsored Content Affiliate Marketing