Sheldon Shaw
@sheldonshaw
Creative program director with expertise in video production and marketing.
What I'm looking for
With a robust background in media production and communications, I have dedicated my career to enhancing storytelling through visual narratives. As the Program Director for the Toronto Pan African Film Festival, I curate impactful documentaries and foster partnerships with non-profit organizations, ensuring diverse voices are represented in the film industry.
My experience as Director of Operations and Video Editor at Potential Films Inc. has honed my skills in overseeing business operations and managing the entire video production process. I excel in transforming client concepts into compelling content, utilizing my expertise in video and sound editing to deliver high-quality productions. My leadership roles have equipped me with the ability to guide teams effectively, ensuring projects are completed on time and to the highest standards.
Experience
Work history, roles, and key accomplishments
Program Director
Toronto Pan African Film Festival
Jun 2023 - Present (2 years)
As Program Director, I select documentaries for programming, develop partnerships with non-profit organizations, and cultivate relationships with filmmakers. I also create engaging content for social media platforms.
Director of Operations/Video Editor
Potential Films Inc.
Sep 2013 - Present (11 years 9 months)
In this role, I coordinated business operations and supervised the videography and editing processes. I executed post-production tasks and transformed client concepts into compelling visual narratives.
Creative Services Director/Video Editor
Outspoken Media Group
Nov 2016 - Nov 2022 (6 years)
I supervised multiple projects and teams, directed promotional content creation, and managed day-to-day operations of design teams. I also edited and produced engaging video and audio content.
Promotional Representative
Universal Music Group
Feb 2008 - Nov 2011 (3 years 9 months)
I developed marketing strategies for new album releases, mentored students in promotional marketing techniques, and coordinated event promotions.
Education
Degrees, certifications, and relevant coursework
Centennial College
Diploma, Radio, Film, & Television
Completed a Diploma in Radio, Film, & Television, focusing on the technical and creative aspects of media production.
York University
Bachelor of Communications, Communications
Earned a Bachelor of Communications, studying various aspects of communication theory and practice.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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