Open to opportunities

Shei Gotico

@sheigotico

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I design conversion-focused digital products, health platforms, and immersive interactive experiences.

United States

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What I'm looking for

I'm looking to lead end-to-end product and UX work where research, growth strategy, visual design, and prototyping can improve real user experiences.

At Recovery Worldwide, I led end-to-end UI/UX design across four B2C digital health properties, including a flagship platform serving 7M+ annual visitors. I launched a mental health and wellness resource site from 0-to-1 and re-architected three legacy discovery and directory platforms, contributing to a 64% increase in impressions on key pages.

I've also led freelance website, branding, and product case-study work for Plan Well, Plixel, Stewart Forensic Accountants, and iWantTFC. My work combines research, user flows, high-fidelity Figma prototyping, QA, CRO strategy, and AI-enabled creative workflows; earlier, I created industrial 3D training content, directed large-scale 3D/AR festival experiences, and shipped an AR app with Unity and Vuforia.

Experience

Work history, roles, and key accomplishments

Lead Designer | Product (UI/UX)

Recovery Worldwide

Aug 2022 - Aug 2026 (4 years)

Sole Lead UI/UX Designer driving end-to-end design across four B2C digital health properties, shipping a mental health and wellness resource site from 0-to-1 and spearheading a comprehensive visual and UX re-architecture of three legacy platforms. Synthesized stakeholder feedback, identified friction points through research and A/B tests, and integrated AI tools to improve production speed and des

Figma Hotjar GA4 Jira Webflow Claude Firefly ChatGpt Gemini A B Testing User Research Prototyping Usability Testing Quality Assurance Brand Identity AI Powered Content Creation

Lead UIUX Designer

Plan Well / Plixel / Stewart Forensic Accountants

Oct 2021 - Nov 2025 (4 years 1 month)

Strategically designed professional marketing websites and branding for Plixel.io and Stewartfa.com with conversion points, acting as sole creative lead for client projects. Built end-to-end case studies for the Plan Well productivity app and iWantTFC streaming platform, conducting user interviews and translating insights into high-fidelity Figma prototypes.

Figma Prototyping User Research User Interviews User Flows Brand Identity Web Design

Digital 3D Multimedia Designer

Industrial 3D

Jan 2020 - May 2021 (1 year 4 months)

Built high-fidelity 3D models and educational animations for industrial equipment and architecture to enhance user engagement for B2B training modules. Worked with the Art Director and CEO to translate complex business requirements into a cohesive brand experience across web, digital presentations, and print.

3D Modeling Animation B2B Training Brand Experiences Web Design Print Design

Augmented Reality Developer

LSU Foundation

Jan 2019 - Oct 2019 (9 months)

Developed and deployed an AR application using Vuforia and Unity, managing the full release cycle on the App Store to enhance user engagement.

Vuforia Unity AR Development

UX Designer

KIDP

Jan 2019 - Oct 2019 (9 months)

Conducted deep field and user research to design a mobility-assistive device for urban environments in Korea, synthesizing physical and digital prototyping to solve complex accessibility challenges.

User Research Field Research Prototyping Accessibility Product Design

Graphic Designer

Freelance

Jan 2019 - Oct 2019 (9 months)

Developed comprehensive brand identities, including logo, systems, typography, and color palettes for diverse clients ranging from local businesses to large-scale events.

Brand Identity Logo Design Typography Graphic Design

Lead Product Designer

Luna Fete

Jun 2018 - Dec 2018 (6 months)

Directed a creative team to deliver large-scale 3D/AR experiences for Luna Fete Festival, building six interactive 3D environments and managing technical roadmaps to ensure seamless deployment across multiple platforms.

3D Design Augmented Reality Team Leadership Roadmapping