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Shay B

@shayb

Data Analyst at METACORE who built an AI-assisted monitor for monetization anomalies and informs game performance decisions.

Germany

Message

At METACORE, I analyze game performance and monitor KPIs, using A/B test results to inform product decisions. I also build forecasts and performance projections for business planning.

I partner with Product, Monetization, and Game teams to turn analysis into recommendations. My monthly performance reviews for senior leadership cover monetization, economy, engagement, and new-player cohort performance.

At METACORE, I built an AI-assisted monitor that flags monetization cycle anomalies and a reusable Claude agent that drafts the weekly performance review. Earlier, I designed BI data models, ETL processes, and dashboards at MOONACTIVE and STORENEXT.

Experience

Work history, roles, and key accomplishments

Current

Business Performance Analyst

Current

Metacore

Feb 2026 - Present (8 months)

Owned game performance analysis and KPI monitoring, used A/B test results to inform product decisions, and built forecasts and performance projections for business planning. Partnered with Product, Monetization, and Game teams to translate analysis into recommendations.

SQL Python A B Testing Forecasting KPI Analysis Data Modeling ETL Snowflake DBT BigQuery Looker Hex AI Tools

Data Analyst

Metacore

Jun 2024 - Feb 2026 (1 year 8 months)

Supported test design and KPI definition, monitored experiments, and delivered insights for feature design and business decisions. Investigated KPI issues, improved tracking, and delivered user segmentation, dashboards, data models, and ad hoc analysis.

SQL Python A B Testing KPI Analysis Data Visualization Segmentation Dashboarding Data Modeling

Data Analyst

Moonactive

Feb 2023 - May 2024 (1 year 3 months)

Analyzed user data and gaming metrics to identify insights, designed and ran A/B tests to optimize KPIs, and applied statistical techniques to support conclusions. Used user behavior analysis and segmentation to inform features and offers aligned with business objectives.

SQL Python A B Testing Statistical Analysis Segmentation User Behavior Analysis

BI Team Lead

Moonactive

Feb 2022 - Feb 2023 (1 year)

Led the BI development team, prioritized projects, and ensured timely delivery of BI work. Designed and optimized BI architecture and worked with stakeholders to gather requirements and deliver BI solutions.

BI Architecture Team Leadership Project Prioritization Stakeholder Management Data Modeling

BI Developer

Moonactive

Sep 2020 - Feb 2022 (1 year 5 months)

Designed data models and ETL processes, used Python (Airflow) to support data flow into data warehouses, and created dashboards and visualizations for decision-making.

Python Airflow ETL Data Modeling Dashboarding Data Visualization

BI Developer

StoreNext

May 2018 - Sep 2020 (2 years 4 months)

Designed data models using SQL, Snowflake, Talend, and SSIS to support data processing, and created dashboards in QlikView and QlikSense to deliver insights.

SQL Snowflake Talend SSIS Qlikview Qlik Sense Data Modeling Dashboarding

Education

Degrees, certifications, and relevant coursework

Experis BI

BI Developer Course, Business Intelligence

2018 - 2018

Completed a BI Developer course at Experis BI in 2018.

College of Management

B.A., Business Management

2014 - 2017

Activities and societies: Dean's List (2015), Excellence Scholarship

Earned a B.A. in Business Management with a major in Accounting and a secondary in IT. Received Dean's List recognition in 2015 and an Excellence Scholarship.