At Housing.com, I design for a 12M+ user platform across Android, iOS and web, and build AI prototypes with live data. My redesigns of search and filters raised search use by 10%, filter use by 30% and conversion by 2%.
I also designed nearby-home recommendations that grew leads by 3.45% in A/B tests, and simplified the enquiry form, increasing leads per user by 4.15% and rent completion by 13%. I designed AI property assistants for WhatsApp, ChatGPT and the app.
At Coding Ninjas, I built and mentored three design teams across 60+ projects serving over 3 million learners. Through A/B tests, user interviews and gamification, I helped raise NPS from 27 to 52, and redesigned the learning platform with topic tracks and live classes.
At Max Life Insurance, I ran 20+ customer experience projects and improved the website through data-driven usability fixes, increasing leads by 18%. Earlier, I worked across health tech, fintech and retail, including work that grew Meddo app downloads by 70%.
