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Shashank Shastry

@shashankshastry

Experienced SEO content marketer with a focus on data-driven strategies.

India
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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my SEO expertise to drive impactful content strategies and contribute to business growth.

I am a dedicated SEO content marketer with over five years of experience in the tech industry, and one year of experience in specializing in creating and optimizing content strategies that drive engagement and conversions.

At Uniqode Phygital, Inc., I successfully aligned content strategies with evolving priorities in a fast-paced SaaS environment, ensuring seamless collaboration across Product, Engineering, Design, SEO, and Marketing teams.

My expertise lies in executing SEO-first strategies, where I have conducted extensive keyword research, optimized existing content, and launched new SEO-focused articles that significantly improved search performance. By boosting rankings for over 30 blogs and landing pages, I have effectively increased signups and enhanced domain authority through strategic internal linking initiatives and technical SEO audits. My ability to transform customer feedback into audience-centric narratives has been pivotal in producing high-quality, educational content that resonates with users.

In my previous role at Plivo, Inc., I collaborated cross-functionally to streamline communication and improve operational efficiency, while also managing data extraction and reporting tasks using SQL and Google Suite. My commitment to continuous learning is evident through my participation in a content marketing bootcamp, where I honed my skills under the guidance of industry leaders. I am passionate about leveraging my skills to create impactful content that drives results.

Experience

Work history, roles, and key accomplishments

UI
Current

SEO Based Content Marketer

Uniqode Phygital, Inc.

Jun 2024 - Present (1 year 2 months)

Aligned content strategy with evolving priorities in a fast-paced SaaS environment, ensuring clear ownership and coordination with Product, Engineering, Design, SEO, and Marketing teams. Executed an SEO-first strategy, carrying out keyword research, optimizing existing blogs, and launching fresh SEO-focused articles to improve product page search performance for US SERPs.

Plivo, Inc. logoPI

Product Operations Engineer

Aug 2018 - Jan 2023 (4 years 5 months)

Collaborated cross-functionally with Engineering, Support, and Sales teams to identify product gaps and streamline communication, improving customer experience and operational efficiency. Managed data extraction and reporting tasks using SQL and Google Suite to support compliance audits and revenue projections.

Education

Degrees, certifications, and relevant coursework

NT

Nagarjuna College of Engineering and Technology

Bachelor of Engineering, Mechanical Engineering

2014 - 2018

Grade: 70%

Completed a Bachelor of Engineering in Mechanical Engineering. Studied core mechanical engineering principles and applications.

SS

Sindhi High School

12th Grade, HSC, CBSE

2012 - 2014

Grade: 84%

Completed 12th Grade (HSC) under the CBSE curriculum. Achieved a strong academic performance.

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Shashank Shastry - SEO Based Content Marketer - Uniqode Phygital, Inc. | Himalayas