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Sharmaji User

@sharmaji

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Product Designer simplifying complex B2B SaaS workflows into scalable design systems.

India

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What I'm looking for

I’m looking to join a product-driven team where design contributes to system-level decisions and long-term product evolution. I want to simplify complex logic into intuitive user experiences, and collaborate closely with product and engineering to build scalable design systems.

I’m a Product Designer focused on B2B SaaS, with 4 years of focused product design experience (overall 8+ years in design). In my previous role as a Senior Designer on a SaaS platform, I handled complex operational workflows—leading UI design across multi-step flows, dashboards, and reusable interaction patterns with clarity, consistency, and long-term scalability.

I’m now an independent Product & Brand Design Consultant, partnering with early-stage teams to design responsive product interfaces and structured design systems.

My approach is grounded in simplifying complex logic into intuitive, reliable user experiences, and I’m looking for a product-driven team where design influences system-level decisions and long-term product evolution.

Portfolio: https://thesharmaji.in

Selected B2B SaaS work: https://2ly.link/27JpU

Luma App Design (B2C) | https://www.figma.com/design/AoPfoyjqVEyjvKW9VbUC6J/Luma---App-Design?node-id=1-1373&t=hZH0oyyO1OHNfv5q-1

Experience

Work history, roles, and key accomplishments

Current

Product & Brand Design Consultant

Current

Independent Product & Brand Design Consultant

Sep 2020 - Present (5 years 9 months)

Designs and ships responsive websites and brand systems for early-stage businesses. Works on structured UI flows and design systems that simplify complex logic into intuitive user experiences.

Product Design Design Systems Responsive Web Design Figma Wireframing UX For Complex Workflows HTML CSS Brand Design Interaction Design Jira

Senior Product Designer

DigitalPaani

Aug 2023 - Oct 2025 (2 years 2 months)

Led UI design for a B2B SaaS platform, structuring complex operational workflows into scalable responsive experiences and reusable interaction patterns. Redesigned the marketing website, increasing traffic by 200% while maintaining an SEO score of 85+ and aligning product UI with marketing via shared design principles.

UI Design Design Systems Responsive Design Figma Wireframing Interaction Design Dashboards HTML CSS Branding

Freelance Graphic Designer

Jun 2017 - Sep 2020 (3 years 3 months)

Delivered branding systems and packaging frameworks for early-stage businesses. Supported consistent visual execution across web and marketing assets during early product/brand stages.

Graphic Design Brand System Packaging Design Logo Design Adobe Illustrator Adobe Photoshop Typography WordPress Divi Elementor

Education

Degrees, certifications, and relevant coursework

ITM University

Master of Business Administration, Production & Operations

MBA in Production & Operations (Class of 2018). Worked on select projects improving information architecture and performance metrics, driving 150–200% traffic growth.