Khushi Sidhapura

Led end-to-end design services, from building brand identity to delivering complete product designs for complex B2B SaaS products. Executed complete revamp of the company website and created brand assets for multiple IP products.

Delivered complete brand identity, logo system, colour palette, typography, and brand guidelines. Designed and developed full website UI and produced promotional videos.

Designed interface components, user flows, and animated brand elements for multiple client digital platforms. Applied UX frameworks including journey mapping, workflow design, and information architecture.

Developed complete brand identity for Uni Queue, an innovative coding and technology platform, including logo design, colour system, and brand rationale.

Created brand identity for a jewellery brand: moodboard, logo, visual direction, and brand communication guidelines ensuring consistency across all touchpoints.

Designed logos, logo animations, and promotional video animations for client brand campaigns. Created brochures, social media creatives, and branding collaterals.

Designed brochures, posters, business cards, Instagram posts, and logos for diverse NGO branding and communication needs. Applied visual hierarchy, layout design, and communication design principles.

Currently pursuing a Master of Science in User Experience at Arizona State University, with an expected completion in the near future.

Completed the Introduction to Statistics course from Stanford University in April 2026.

Completed a Bachelor of Design in Communication Design from Symbiosis Institute of Design from 2020 to 2024.

Completed the Google UX Design Specialisation in July 2024.

Completed the Google AI Essentials course in August 2024.