Open to opportunities

Shari Chittchang

@sharichittchang

Message

Experienced Sr. UI/UX Designer with a focus on impactful design systems.

United States

Message

What I'm looking for

I am seeking a role that values creativity and collaboration, where I can leverage my design expertise to drive impactful user experiences and contribute to innovative projects.

As a Senior UI/UX Designer with over a decade of experience, I have successfully led design initiatives that significantly enhance user engagement and retention. At Paramount+, I spearheaded the complete overhaul of email design, resulting in a remarkable increase in deployment growth from 3 million to over 20 million emails, while also boosting open and click-through rates by up to 220%. My expertise lies in creating scalable design systems that empower teams to work more efficiently and tackle complex challenges.

Throughout my career, I have collaborated with cross-functional teams across various brands, including CBS, NFL, and Delta Airlines, to drive innovative design solutions. I am passionate about improving user experience through responsive layouts and accessibility features, and I take pride in mentoring junior designers to foster their growth. My approach combines creativity with data-driven insights, ensuring that every design decision is informed by user behavior and metrics.

Experience

Work history, roles, and key accomplishments

Current

Sr. UI/UX Designer

Current

Paramount+

Nov 2018 - Present (6 years 8 months)

Led the overhaul of Paramount+ email design, significantly increasing deployment growth and open/click-through rates. Re-designed and transitioned templates to be HTML/CSS and machine-driven API friendly, creating a scalable design system with design tokens.

UI UX Design Design Systems HTML CSS Figma A B Testing Responsive Design

Freelance Art Director, UI/UX

Infinite Style by Ann Taylor

Jul 2018 - Sep 2018 (2 months)

Collaborated with cross-functional teams to design and implement emails and push notifications. These efforts promoted and drove subscriptions for the Infinite Style by Ann Taylor website.

Art Direction UI UX Design Email Marketing Push Notifications Cross Functional Collaboration

Art Director, UI/Web/Email

Con Edison

Jun 2014 - Feb 2018 (3 years 8 months)

Partnered with cross-functional teams from ideation to final shipping on web, mobile, and email projects. Created responsive designs using HTML and CSS, and managed design frameworks and guidelines.

Art Direction Email Design Responsive Design HTML CSS A B Testing Conversion Rate Optimization

Art Director, UI/UX

Ruderfinn

Sep 2013 - Feb 2014 (5 months)

Designed web, mobile, and UI for finance and pharmaceutical companies, including ARES and Novatis. Also created infographics for the Vakey Gems Foundation.

Art Direction UI UX Design Web Design Mobile Design Infographics Pharmaceutical

Digital Art Director

Leo Burnett

Jun 2010 - Aug 2013 (3 years 2 months)

Managed global digital campaigns, including TVC, print, and web design for North/Latin Americas and Western Europe regions. Provided art direction for photo shoots and retouching jobs.

Art Direction Campaigns Print Design Web Design

Freelance Art Director

VMLY&R

Dec 2009 - Feb 2010 (2 months)

Developed a brand style guide for Colgate-Palmolive's 'SOFTSOAP WOWERFUL' campaign, focusing on new shower products. This involved creating comprehensive guidelines for brand consistency.

Campaign Strategy Product Launch Brand Consistency

Art Director

L'Oreal

Jan 2009 - Dec 2009 (11 months)

Created corporate and salon brand style guides, including the Matrix trend book for worldwide use. Designed packaging for L'Oreal hair care products and various print collaterals.

Art Direction Style Guide Package Design Trend Book Development Hair Care Products

Art Director

J. Walter Thompson

Apr 2004 - Nov 2008 (4 years 7 months)

Developed a high-impact brand campaign 'Let's Fix Dinner' for STOUFFER'S (Nestle), including ad/brand style guides and motion graphic storyboards. Created various designs such as corporate identity, retail, POPs, and packaging for diverse clients.

Art Direction Campaigns Style Guide Motion Graphics Brand Identity Retail Design Packaging Design

Web Designer / Front-End Developer

Neokom

Sep 1999 - Sep 2001 (2 years)

Worked in a multidisciplinary role, encompassing design, front-end HTML/CSS, and Flash animation/ActionScript. Collaborated with various clients in e-commerce, portals, corporates, and sports leagues.

Web Designer HTML CSS JavaScript ActionScript

Education

Degrees, certifications, and relevant coursework

Maryland Institute, College of Art

MFA Digital Arts, Digital Arts

Completed a Master of Fine Arts in Digital Arts, focusing on advanced concepts and practices within the digital art landscape. Developed a strong foundation in various digital mediums and techniques.

Silpakorn University

BFA Visual Communication Design, Visual Communication Design

Earned a Bachelor of Fine Arts in Visual Communication Design, gaining expertise in visual storytelling and design principles. Developed skills in various design disciplines, including graphic design and communication strategies.