Open to opportunities

Shalu Shalu

@shalu-chaudhary

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Data analyst driving audience growth and actionable BI insights.

India

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What I'm looking for

I seek a collaborative, data-driven role where I can build dashboards, automate pipelines, and use analytics to drive audience growth and business decisions.

I am a data analyst with five years of experience across the UK and India, focused on turning complex datasets into clear, actionable insights for marketing, sales, and commercial teams.

I have improved customer engagement and operational efficiency through audience segmentation, SQL-driven analysis, and interactive dashboards in Power BI and Tableau.

My work has included automating ETL and reporting pipelines, building centralized SQL warehouses, and leading data integration projects that reduced errors and cut costs.

I hold a MSc in Business Analytics (distinction) and certifications in Excel, Tableau, and SQL, and I bring a collaborative, results-oriented approach to support data-driven decision making.

Experience

Work history, roles, and key accomplishments

Data Analyst

Informa

Oct 2023 - Dec 2024 (1 year 2 months)

Improved customer engagement by 20% through audience segmentation and campaign analysis and reduced reporting errors by 30% via source-to-target mapping; led Treasure Data integration to boost marketing operations by 30%.

SQL Power BI Data Integration Customer Segmentation

Data Analytics Manager

Crown London Aspinall's

Jul 2022 - Apr 2023 (9 months)

Automated financial data pipelines and dashboards to cut unplanned expenses by 20%, built a centralized SQL warehouse and API integrations for real-time reporting, and reduced risk exposure by 10% through enhanced compliance analytics.

SQL Tableau Power BI ETL API Integration Financial Analytics Compliance Analytics Data Warehousing

Business Analyst

Capgemini

Feb 2021 - Aug 2021 (6 months)

Partnered with a Microsoft client to optimize multi-source data enabling a 35% projected revenue growth and designed Tableau dashboards that boosted client sales by 26%; automated ETL pipelines to cut manual prep time by 40%.

Tableau ETL Data Integration SQL Sales Analytics Dashboarding Stakeholder Management

Process Analyst

Genpact

Dec 2018 - Aug 2019 (8 months)

Led client meetings that cut payment collection time by 20% and improved satisfaction; automated Excel reports with macros saving 40% reporting time and standardized SOPs to reduce team errors by 50%.

Excel Macros Process Improvement Client Management Time Series Analysis

Data Analyst

GlobalLogic

Aug 2017 - Dec 2018 (1 year 4 months)

Managed data transformation and enrichment using SQL and Excel, led a team of 11 analysts to improve data readiness and increase team efficiency by 30%.

SQL Excel Data Enrichment Team Leadership Process Automation

Education

Degrees, certifications, and relevant coursework

Queen Mary University of London

Master of Science, Business Analytics

2021 - 2022

Grade: Distinction

Activities and societies: Delivered KPI dashboard (Power BI, DAX) on 1M+ records and developed a robo-trading application using Python and Excel.

Master of Science in Business Analytics completed with distinction, including projects on large-scale KPIs dashboards and a robo-trading application delivering measurable outcomes.