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Shalini Deepa

@shalinideepa

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I build automated BI dashboards and reporting workflows that turn real estate and sales data into decisions.

India

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What I'm looking for

I'm looking to build BI reporting, dashboards, and automated data workflows where I can improve data quality, surface actionable insights, and support business decisions across cross-functional teams.

At Straive, I build Power BI dashboards, Excel MIS reports, and automated ETL workflows for US real estate and sales data. My reporting gives senior management real-time visibility into KPIs, SLAs, variances, and trends.

I've reduced manual reporting effort by 40%, cut ad-hoc reporting turnaround by 40%, and maintained 99%+ SLA compliance with zero reporting breaches. I use SQL validation frameworks, Jira-based root-cause analysis, and CRM data-cleaning workflows to improve data quality and delivery reliability.

I also analyze sales funnels and customer segments to uncover growth opportunities. My work has supported 25% quarter-over-quarter revenue growth, improved lead acquisition by 15%, and included an XGBoost pricing model with 85% accuracy for US real estate datasets.

Experience

Work history, roles, and key accomplishments

MIS Analyst / Data Analyst

Straive

Jul 2024 - Aug 2026 (2 years 1 month)

Designed and maintained Power BI dashboards and automated ETL workflows for US real estate data pipelines, cutting manual reporting by 35% and sustaining 99%+ SLA compliance. Built SQL-based validation frameworks and delivered KPI reports to support executive decision-making.