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Shabrina User

@shabrinauser

SEO & Web Specialist at CV. Madu TigaGroup, building technical SEO foundations and conversion tracking for two hospitality websites.

Indonesia
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At CV. Madu TigaGroup, I built and implemented the technical SEO foundation for Madu Tiga Beach & Resort and Kelong Pancing Madu Tiga. I also set up GA4 and Google Tag Manager conversion tracking for WhatsApp, phone, and email interactions.

At PT. Cash and Carry Batam (Kepri Furniture), I built and optimized the company website with WordPress and an SEO-focused structure. My work helped the site reach approximately position 8–9 on Google for “Toko Furniture Batam” without blog articles or paid advertising.

Earlier, I created and optimized websites for DjagoHome Furniture and Oscarliving, and managed Tokopedia and Shopee marketplaces for DjagoHome Furniture. At Oscarliving, I contributed to website traffic growth of up to 30% through keyword-focused SEO activities.

My freelance work spans WordPress website development, SEO content, Meta Ads, and social media planning. I’ve written SEO-focused content for Prestisa.com, Oscarliving.com, JakartaSuzuki.com, and SMB Rent Car, and currently manage Meta Ads for MPM Pro.

Experience

Work history, roles, and key accomplishments

PF

Digital Editor Marketing

PT. Cash and Carry Batam (Kepri Furniture)

May 2023 - Apr 2026 (2 years 11 months)

Built and optimized the company website using WordPress with an SEO-focused structure, achieved Page 1 Google ranking for 'Toko Furniture Batam' within approximately 3 months, and managed Meta Ads and TikTok Ads campaigns.

OS

SEO Online Marketing

Oscarliving

Mar 2012 - Dec 2015 (3 years 9 months)

Created and optimized the store website for SEO, including product input and article creation, researched relevant keywords using SEO tools, and contributed to website traffic growth of up to 30% through keyword-focused SEO activities.

KI

Online Administration

Kiosban.com

Feb 2011 - Feb 2015 (4 years)

Managed product and customer data, updated product information for the e-commerce website, wrote SEO-supporting articles, and conducted blog walking and online promotion activities to support website traffic.

Education

Degrees, certifications, and relevant coursework

Universitas Bina Sarjana Informatika logoUI

Universitas Bina Sarjana Informatika

D3, Advertising

Grade: 3.63 / 4.00

Pursued a D3 in Advertising, focusing on visual communication design, marketing basics, and advertising creative planning.

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