Serghey Bobrov

Built and scaled the product development function from scratch across a multi-brand portfolio — introducing a stage-gate system with go/no-go/pivot decisions that transformed ad-hoc launches into a disciplined, evidence-based product pipeline.

- Delivered 6 new product launches in one year across multiple categories
- Established a pipeline designed to support 10+ launches annually
- Led a cross

Managed product definition and delivery across multiple B2B enterprise software engagements — ERM platforms, corporate intranet systems, workflow tracking tools, and asset booking solutions — aligning stakeholder requirements with engineering realities across parallel, multi-team tracks.

- Led cross-functional teams of 5–8 across engineering, design, and QA
- Owned requirements definition, accep

Led digital transformation of lending products within "maibank" application - the flagship mobile app
of Moldova's largest bank (1M+ users).

· Launched Pre-Approved Consumer Loans — captured 48% of all mobile loan approvals,
NPS 86, 100+ daily approvals by month 2
· Expanded digital payment capabilities through BNPL integration — increased user
retention and transaction frequency
· Optimiz

Led product strategy and go-to-market for an EdTech startup targeting English
language learners.

- Defined core MVP features based on user research and competitive analysis
- Established Oxford University partnership
- Drove ASO optimization and growth strategy across organic, paid, and partnership channels
- Product later recognized with EdTech Breakthrough Award 2024

Built and led two digital consumer products from the ground up —
a wellness web platform and a companion mobile app — growing the
ecosystem to 300K+ monthly active users through organic channels
only.
- Defined product strategy and roadmap for OMActiv.md — a fitness
and well-being platform that reached top-3 ranking among fitness
web apps in the CIS region
- Launched Cardio.Radio from scr

Developed and delivered custom B2B digital products — corporate
media platforms, mobile apps, and web solutions — for major
enterprise clients across Russia and CIS.

· Closed 10 major corporate accounts with 80% win rate,
generating $10M ARR
· Clients included Mail.ru, HomeCredit Bank, Beeline,
Megafon, and KFC
· Led full product cycle — from business case and discovery
to implementati

Served as Commercial Director at OSM media, overseeing commercial operations.

Pursued a Bachelor's degree in Law from Moldova State University from 1998 to 2003.