Selam Belay

Worked as Publicist at Universal Music Group.

Oversaw the publicity efforts of both international & U.S. based artists/projects. Highlights include Grammy Award-winning Burna Boy, 2021 breakout star/XXL Freshman Pooh Shiesty, Atlantic Records' first-ever “Access Granted: HBCU Tour” in partnership with Live Nation and more.

Managed accounts within TV and film through public relations and experiential marketing efforts on behalf of clients such as the Oprah Winfrey Network (OWN), WE tv, Lifetime, Focus Features, Warner Brothers, FX, Fox Searchlight, So So Def and more. Highlights include the launch of the Academy Award-winning film MOONLIGHT, Golden Globe Award-winning series FX’s ATLANTA, the NAACP Image Award-winnin

Intensive boot camp experience with top level entertainment executives with hands on experience and education within red carpet management, event planning, branding, crisis communications, production, marketing, business planning, and philanthropy.

Composed press releases, sponsorship forms, and other marketing materials
Compiled contact lists and pitched to media professionals
Created and published marketing/PR related blogs onto the company website
Large focus on launching the first Lemonade Day in Tampa, FL

- Social media content writing, monitoring, and corresponding.
- Create and execute campaigns on behalf of the department

- Assist Marketing Coordinator with daily invoices, emails, distribution of marketing materials, etc
- Administrative duties
- Billing and coding of marketing expenses
- Manage social tent on show days
- Responsible for communication calendars and scheduling

- Manage social networks (Facebook, Twitter, etc)
- Market the show during show time
- Gain audience interaction
- Prepare and send proposals
- Serve as liaison between student body and cast members
- Contribute to overall image of the show