Open to opportunities

Asia Willis

@asiawillis

Publicist with 5+ years in entertainment, streaming, and brands. Hulu + agency background in media relations and campaign strategy.

United States

Message

What I'm looking for

I’m looking to continue leading high-impact publicity and strategic communications for entertainment and culture—owning narrative strategy, earned media outcomes, and cross-functional 360° campaigns that build meaningful visibility.

I’m a Los Angeles-based publicist and communications professional with 5+ years of experience leading campaigns across television, film, streaming, and consumer brands. I’ve worked both in-house and agency-side, including at Hulu, managing publicity strategy, media relations, talent communications, and high-profile launches.

My experience includes securing top-tier press, developing compelling narratives, managing cross-functional stakeholders, and executing campaigns from concept to launch. I’ve worked on festival premieres, culturally driven initiatives, talent appearances, and entertainment campaigns designed to build awareness and drive conversation.

I’m especially strong at turning ideas into clear stories that resonate with audiences, media, and partners. I thrive in fast-paced environments, enjoy collaborative teams, and am interested in opportunities across entertainment, culture, consumer brands, and strategic communications.

Experience

Work history, roles, and key accomplishments

Current

Publicist

Current

Hulu

Mar 2022 - Present (4 years 3 months)

Led publicity campaigns for Hulu Originals, driving earned media and cultural audience engagement across broadcast, digital, print, and podcasts. Planned press junkets, premieres, festivals, and awards campaigns and coordinated 360° execution with social, creative, and marketing teams.

Earned Media Media Relations Premiere And Festival Strategy Awards Campaigns Talent Relations Reputation Management Podcast Print Outreach

Publicist / Senior Publicist

Allied Global Marketing

Jun 2019 - Mar 2022 (2 years 9 months)

Executed national publicity campaigns for film and television, supporting major studios and streaming platforms with integrated media strategies. Managed talent appearances and press logistics, built relationships with media across lifestyle and digital platforms, and supported influencer/digital campaigns within broader publicity efforts.

Talent Relations Interview Coordination Press Day Planning Red Carpet Logistics

Field & Targeted Publicity Consultant

United Artists Releasing

Sep 2018 - Jun 2019 (9 months)

Supported theatrical and awards campaigns with targeted outreach and multicultural strategy, including coordinating specialized PR agencies. Proactively solved issues under tight timelines and developed targeted publicity approaches to support awards-season goals and influence key audiences.

Awards Season Campaigns Reputation Management Audience Targeting