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Jordan Lawrence

@jordanlawrence2

Entertainment media professional who supported Miami HEAT communications and tracked coverage with Cision and Critical Mention.

United States

Message

What I'm looking for

I’m looking to contribute to impactful narratives that connect brands, organizations, and audiences across entertainment, sports, and culture.

At MIAMI HEAT, I conducted PR research across sports and entertainment media, including competitive analyses and media outlet evaluations. I tracked coverage across online, print, broadcast, and celebrity outlets using Cision and Critical Mention.

As a Personal PR Assistant, I managed brand partnerships and influencer campaigns, coordinating timelines, deliverables, and payment tracking. I also researched prospective brand partners and supported content planning for creator campaigns.

At Jessye Norman School of the Arts – Eastside ATL, I filmed and edited recap videos and created community outreach campaigns. I earned a Bachelor of Arts in Strategic Communications from Hampton University and am a first-year public relations graduate student at the University of Georgia.

Experience

Work history, roles, and key accomplishments

Business Communications Intern

Miami Heat

Jun 2025 - Aug 2025 (2 months)

Conducted PR research across sports and entertainment media, including competitive analyses and media outlet evaluation. Tracked and reported media coverage using Cision and Critical Mention to inform weekly strategy discussions.

Public Relations Research Media Relations Cision Critical Mention Market Research Trend Analysis Storytelling

Community Outreach Intern

Jessye Norman School of the Arts

Jun 2024 - Aug 2024 (2 months)

Filmed and edited recap videos, created community outreach campaigns, and completed administrative tasks as needed.

Video Editing Premiere Pro Community Outreach Administrative Support

Personal PR Assistant

Self Employed

Jun 2026 - Present (4 months)

Managed brand partnerships and influencer campaigns, coordinating timelines, deliverables, and payment tracking. Maintained communication with brands and PR representatives while managing a professional inbox.

Brand Partnerships Influencer Marketing Campaign Management Communication Skills Research Content Planning

Education

Degrees, certifications, and relevant coursework

University of Georgia

Master's, Public Relations

Current first year public relations graduate student at the University of Georgia, expected to complete in 2028.

Hampton University

Bachelor of Arts, Strategic Communications

2022 - 2026

Activities and societies: Merit Scholar, Dean's List, Freddye T. Davy Honors College, Member of Delta Sigma Theta Sorority Inc.

Bachelor of Arts in Strategic Communications from Hampton University, graduating in May 2026. Recognized as a Merit Scholar, Dean's List, and member of the Freddye T. Davy Honors College.