Open to opportunities

Segun Sobodu

@segunsobodu

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Zero-to-one product manager driving mobile growth, monetization, and reliable product delivery.

Nigeria

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What I'm looking for

I seek product roles where I can lead mobile growth and monetization through data-driven experimentation, cross-functional collaboration, and scalable go-to-market execution.

I am a product manager with 5+ years leading mobile product, growth, monetization, and QA efforts across fintech, SaaS and crypto-adjacent markets. I specialize in launching, iterating, and scaling mobile apps with data-driven experimentation and cross-functional leadership.

I've led initiatives that scaled products from zero to millions of transactions and grew user bases dramatically, including taking a product from 15,000 to 430,000 users in 10 months and contributing to MiniPay reaching 10M+ activated wallets and 270M+ transactions. I partner closely with engineering, QA, analytics, and payments providers to improve reliability and reduce transaction failures.

My approach combines A/B testing, funnel optimization, product marketing, and clear go-to-market strategy to drive engagement, adoption and operational efficiency. I focus on measurable outcomes, compliance, and delivering frictionless payment integrations while mentoring cross-functional teams to ship high-quality mobile experiences.

Experience

Work history, roles, and key accomplishments

Current

Consulting Head of Product

Current

LocalBuka

Dec 2024 - Present (1 year 1 month)

Owned go-to-market, user research, and roadmap for SME-focused mobile apps, increasing early adoption by 12–15% and reducing post-release issues by 15% via cross-functional collaboration and AI-driven personalization.

Go To Market User Research Roadmapping Figma Product Analytics Cross Functional Collaboration Personalization Release Management

Current

Product Quality Assurance Manager

Current

Opera Software

Jan 2019 - Present (7 years)

Oversee QA and product performance across multiple African markets, ensuring 99% reliability and reducing transaction failures by 30% through secure payment integrations and data-driven improvements that increased operational efficiency by 40%.

QA A B Testing Analytics Payment Integration Monetization Retention Stakeholder Management

Growth Product Manager

ReachOut

Sep 2023 - May 2024 (8 months)

Grew mobile user base from 15,000 to 430,000 in 10 months using a refer-and-earn model and improved engagement and conversion by 18–22% via A/B testing and funnel optimization.

Growth Strategy Referral Programs A B Testing Funnel Optimization KPI Tracking User Acquisition Retention

Product Marketing Manager

Platnova

Oct 2022 - Jan 2023 (3 months)

Executed go-to-market strategies and compliance alignment, achieving 18% adoption growth in Q1 post-launch and reduced integration errors by 25% through unified product and technical documentation.