Segun Sobodu
@segunsobodu
Zero-to-one product manager driving mobile growth, monetization, and reliable product delivery.
NigeriaWhat I'm looking for
I am a product manager with 5+ years leading mobile product, growth, monetization, and QA efforts across fintech, SaaS and crypto-adjacent markets. I specialize in launching, iterating, and scaling mobile apps with data-driven experimentation and cross-functional leadership.
I've led initiatives that scaled products from zero to millions of transactions and grew user bases dramatically, including taking a product from 15,000 to 430,000 users in 10 months and contributing to MiniPay reaching 10M+ activated wallets and 270M+ transactions. I partner closely with engineering, QA, analytics, and payments providers to improve reliability and reduce transaction failures.
My approach combines A/B testing, funnel optimization, product marketing, and clear go-to-market strategy to drive engagement, adoption and operational efficiency. I focus on measurable outcomes, compliance, and delivering frictionless payment integrations while mentoring cross-functional teams to ship high-quality mobile experiences.
Experience
Work history, roles, and key accomplishments
Consulting Head of Product
LocalBuka
Dec 2024 - Present (1 year 6 months)
Owned go-to-market, user research, and roadmap for SME-focused mobile apps, increasing early adoption by 12–15% and reducing post-release issues by 15% via cross-functional collaboration and AI-driven personalization.
Oversee QA and product performance across multiple African markets, ensuring 99% reliability and reducing transaction failures by 30% through secure payment integrations and data-driven improvements that increased operational efficiency by 40%.
Growth Product Manager
ReachOut
Sep 2023 - May 2024 (8 months)
Grew mobile user base from 15,000 to 430,000 in 10 months using a refer-and-earn model and improved engagement and conversion by 18–22% via A/B testing and funnel optimization.
Product Marketing Manager
Platnova
Oct 2022 - Jan 2023 (3 months)
Executed go-to-market strategies and compliance alignment, achieving 18% adoption growth in Q1 post-launch and reduced integration errors by 25% through unified product and technical documentation.
Education
Degrees, certifications, and relevant coursework
Pan-Atlantic University
Master of Science, Marketing Communication
Completed an M.Sc. in Marketing Communication from the School of Media and Communication at Pan-Atlantic University.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Job categories
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