Open to opportunities

Sbonelo User

@sbonelouser

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Creative media professional with expertise in radio and content production.

South Africa

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What I'm looking for

I seek a role that allows me to create impactful media content while fostering community engagement and collaboration.

I am a highly creative and results-driven media professional with extensive experience in radio presenting, content production, scriptwriting, and media coordination. My passion lies in delivering high-quality content that engages audiences and drives community impact. With a strong background in sound engineering, music production, and journalism, I bring a unique blend of technical expertise and creative storytelling to every project.

Throughout my career, I have successfully overseen the creative direction and strategy development for multiple radio shows, managing teams of over 30 individuals. My ability to strategize and mentor has contributed to the success of various youth initiatives and community-based projects. I am dedicated to producing content that is not only informative and entertaining but also socially relevant, as evidenced by my work that has significantly increased listenership across various platforms.

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Experience

Work history, roles, and key accomplishments

Current

Presenter, Executive Producer & Content Producer

Current

EKFM Community Radio Station

Oversaw overall creative direction, strategy development, and content planning for multiple radio shows, managing a team of 30+ staff. Developed and implemented programming strategies, liaised with finance, sales, and marketing teams, and conducted performance reviews. Successfully grew listenership from 10,000 to 170,000+ listeners by analyzing data and providing mentorship.

Content Production Strategy Development Team Management Programming Budget Management Performance Analysis Mentorship KPI Analysis

Content Producer

Abanqobi Ngevangeli Gospel Show

Conducted in-depth research and identified guest speakers to enrich program content, recording and editing sound bites. Managed audience engagement through various platforms and established partnerships with faith-based organizations. Increased the show’s listenership from 10,000 to 75,000 listeners and partnered with Boksburg Correctional Center on rehabilitation programs.

Content Production Research Guest Management Partnership Development

Content Producer

Sgubh’Indaba Talk Show

Managed guest scheduling, interview coordination, and production planning, establishing relationships with news agencies and government representatives. Curated historical archives and conducted statistical research to align discussions with current affairs. Monitored trends, edited sound bites using Pro Tools, Cubase, Adobe Audition, and WaveLab, and coordinated outside broadcasts.

Content Production Interview Coordination Relationship Management Research

Content Producer

Double Impact Afternoon Drive

Conducted thorough research on trending topics and social issues, establishing strategic collaborations with educational institutions. Spearheaded community-driven projects focusing on youth unemployment, skills development, and talent discovery. Organized creative arts events and health campaigns, increasing the show's listenership to 55,000+ listeners, and utilized Pro Tools and Adobe Audition f

Content Production Research Pro Tools Adobe Audition

Copywriter & Production Coordinator

Global Productions

Developed and wrote scripts for TV and radio commercials, promos, and branding content. Conducted market research on African television and media trends. Assisted in post-production logistics and editing workflows, managing and sourcing talent for voice-over work.

Copywriting Production Management TV Commercials Radio Commercials Market Research

Scriptwriter & Production Coordinator

Umnotho Creative Productions

Developed and wrote scripts for radio dramas, commercials, and promotional content, including voice-over scripts. Managed pre-production, production, and post-production phases of media projects. Coordinated with casting agents, directors, and sound engineers, and drafted budgets, call sheets, and production timelines.

Radio Drama Post Production Sound Budgeting Project Management