Open to opportunities

Sayanti Bhattacharya

@sayantibhattacharya

Message

Analytics Director with 20 years driving retail/e-commerce growth through advanced AI analytics.

United Arab Emirates

Message

What I'm looking for

I’m excited to leverage extensive domain expertise and innovative capabilities to significantly contribute to data-driven strategies as an Analytics Leader—guiding teams, building scalable analytics, and turning advanced models into measurable business impact.

I’m an Analytics Director with 20 years of experience in data science and analytics, specializing in retail and e-commerce. I’ve built and led analytics teams end-to-end, translating advanced modeling into decisions that drive outcomes, including generating $15MM revenue through strategic analytics initiatives annually.

In my recent roles, I’ve directed cross-functional analytics programs, instituted data and reporting processes, and delivered descriptive and diagnostic analytics that reveal trends and enable corrective action. I also spearheaded advanced solutions—regression models, NLP, clustering, segmentation, and Bayesian networks—plus Generative AI using LLMs for interactive product findability and risk mitigation using voice of customer insights.

Experience

Work history, roles, and key accomplishments

Current

Analytics Director

Current

Dentsu (MENA)

Feb 2026 - Present (1 month)

Executed data and analytics objectives for a major mobile phones launch, delivering descriptive and diagnostic analytics to surface key trends and corrective actions. Instituted data and reporting processes, performed end-to-end data quality checks, and supported budget reallocation across media channels to optimize reach and conversion.

Descriptive Analytics Diagnostics Data Quality Cross Functional Stakeholder Management

Vice President (Analytics)

Dentsu Global Services

Jan 2017 - Dec 2025 (8 years 11 months)

Directed the retail vertical analytics portfolio, generating $15MM revenue and growing the largest Direct business account 3.5X over four years. Led the largest Direct business analytics team with 150 offshore members and built analytics solutions across private brand strategy, pricing, product differentiation, marketing, customer experience, and voice of customer analytics using ML/AI including G

Retail Analytics Revenue Analytics Regression Modeling NLP Generative AI SQL

Associate Director/Engagement Manager

Fractal Analytics

Oct 2011 - Dec 2016 (5 years 2 months)

Established and expanded an analytics portfolio for a major CPG client, implementing marketing mix models and impact analyses to optimize marketing, pricing, and promotions. Led the development of a reusable market mix workflow and engineered a product for comprehensive, real-time market mix analysis using Knime, including scenario simulation to guide marketing expenditure decisions.

Client Consulting KNIME Workflow Automation Real Time Analytics Simulation

Assistant Manager

Genpact

Jul 2006 - Sep 2011 (5 years 2 months)

Developed pricing and marketing mix models using sales, pricing, and marketing data across brands and categories, producing insights on optimal discounting, promotion effectiveness, pricing thresholds, competitive gaps, and strategy impacts. Supported media spending decisions using consumer targeting and recommended actions for leading/lagging price changes.

Discounting Strategies