At Globussoft Technologies Pvt. Ltd, I managed and optimized Google Ads Search campaigns for lead generation and international e-commerce clients. I improved CTR, conversion rate, ROAS, and Quality Score through search term analysis, negative keywords, and landing page optimization.
I also planned and optimized Meta Ads campaigns across awareness, traffic, engagement, lead generation, and conversion objectives. I used audience segmentation, remarketing, and creative testing to improve campaign performance.
As an Intern at Tetratrion, I assisted in developing and maintaining responsive websites using HTML, CSS, and Bootstrap. I also analyzed website performance and user interaction data to support optimization.
